The 100 Best Other Tools For Small Business [2021]

The 100 Best Other Tools For Small Business [2021]

Other is essential to running your business.

After interviewing thousands of founders, we put together a list of the most popular other tools.

Here they are:

1. ClickUp

One app to replace them all. It's the future of work. More than just task management - ClickUp offers docs, reminders, goals, calendars, and even an inbox.

Free Forever Plan

  • 100MB Storage
  • Unlimited Tasks
  • Unlimited Members
  • Two-Factor Authentication

$5 Member/Month Plan

  • Unlimited List, Board, and Calendar views
  • Unlimited Integrations
  • Unlimited Dashboards
  • Guests and Permissions
  • Goals, Portfolios, and Custom Fields

  • Pricing: Freemium

  • Twitter: @clickup

  • Website: clickup.com

Businesses using ClickUp:

25 successful businesses are using ClickUp ➜

article

Get ClickUp ➜

2. Zapier

Connect the apps you use everyday to automate your work. 1000+ apps and easy integrations.

Businesses using Zapier:

165 successful businesses are using Zapier ➜

article

Get Zapier ➜

3. Google Docs

Import, create, edit and update documents and spreadsheets in various fonts and file formats, combining text with formulas, lists, tables and images.

Businesses using Google Docs:

160 successful businesses are using Google Docs ➜

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Get Google Docs ➜

4. Google Drive

A free cloud-based storage service that enables users to store and access files online.

Businesses using Google Drive:

149 successful businesses are using Google Drive ➜

article

Get Google Drive ➜

5. Zoom

Offers communications software that combines video conferencing, online meetings, chat, and mobile collaboration.

Businesses using Zoom:

127 successful businesses are using Zoom ➜

article

Get Zoom ➜

6. Google Alerts

Monitor the web for interesting new content.

Businesses using Google Alerts:

103 successful businesses are using Google Alerts ➜

Get Google Alerts ➜

7. Grammarly

Make your communication clear and effective, wherever you write.

Businesses using Grammarly:

95 successful businesses are using Grammarly ➜

article

Get Grammarly ➜

8. Skype

Free online calls, messaging, affordable international calling to mobiles or landlines.

Businesses using Skype:

70 successful businesses are using Skype ➜

article

Get Skype ➜

9. Bitly

Reach new customers from all around the world by translating your shop into any number of languages.

Businesses using Bitly:

68 successful businesses are using Bitly ➜

article

Get Bitly ➜

10. Github

The world's largest community of developers to discover, share, and build better software.

Businesses using Github:

60 successful businesses are using Github ➜

Get Github ➜

11. HotJar

Combines, on a single platform, a range of essential analytical functionalities with user feedback tools.

Businesses using HotJar:

52 successful businesses are using HotJar ➜

article

Get HotJar ➜

12. Airtable

Reach new customers from all around the world by translating your shop into any number of languages.

Businesses using Airtable:

51 successful businesses are using Airtable ➜

article

Get Airtable ➜

13. Google Search Console

A web service by Google which allows webmasters to check indexing status and optimize visibility of their websites.

Businesses using Google Search Console:

49 successful businesses are using Google Search Console ➜

article

Get Google Search Console ➜

14. Google Hangout

A unified communications service that allows members to initiate and participate in text, voice or video chats, either one-on-one or in a group.

Businesses using Google Hangout:

47 successful businesses are using Google Hangout ➜

article

Get Google Hangout ➜

15. SurveyMonkey

Survey platform.

Businesses using SurveyMonkey:

46 successful businesses are using SurveyMonkey ➜

article

Get SurveyMonkey ➜

16. Loom

Screen and video recording software.

  • Pricing: Freemium
  • Twitter: @useloom
  • Website:

Businesses using Loom:

43 successful businesses are using Loom ➜

article

Get Loom ➜

17. Typeform

Create interactive forms.

Businesses using Typeform:

42 successful businesses are using Typeform ➜

article

Get Typeform ➜

18. Gusto

Online HR services. Payroll, benefits and everything else.

Businesses using Gusto:

39 successful businesses are using Gusto ➜

article

Get Gusto ➜

19. Later

Schedule your Instagram posts ahead of time.

Businesses using Later:

38 successful businesses are using Later ➜

article

Get Later ➜

20. Tailwind

Scheduling & analytics platform for Pinterest.

Businesses using Tailwind:

30 successful businesses are using Tailwind ➜

article

Get Tailwind ➜

21. Eventbrite

Ticketing & event technology platform, powering millions of events around the globe each year.

Businesses using Eventbrite:

30 successful businesses are using Eventbrite ➜

Get Eventbrite ➜

22. Privy

Exit intent popups and opt-in forms.

Their pricing is by monthly page views:

  • 2,500 pageviews - Free
  • 50,000 pageviews - $140/month
  • 100,000 pageviews - $250/month
  • 1M pageviews - $500/month

  • Pricing: Freemium

  • Twitter: @privy

  • Website: https://www.privy.com/

Businesses using Privy:

29 successful businesses are using Privy ➜

article

Get Privy ➜

23. Cloudflare

CDN, DNS, DDoS protection and security.

Businesses using Cloudflare:

25 successful businesses are using Cloudflare ➜

article

Get Cloudflare ➜

24. Photoshop

A raster graphics editor developed and published by Adobe Inc. for Windows and macOS.

Businesses using Photoshop:

22 successful businesses are using Photoshop ➜

article

Get Photoshop ➜

25. Audacity

Free, open source, cross-platform audio software for multi-track recording and editing.

Businesses using Audacity:

20 successful businesses are using Audacity ➜

article

Get Audacity ➜

26. Printful

Print custom t-shirts, posters, canvas and other print products and send them to your customers.

Businesses using Printful:

20 successful businesses are using Printful ➜

article

Get Printful ➜

27. LinkTree

A free tool for optimising your internet presence, whether you're a blogger, an artist or run a content platform.

Businesses using LinkTree:

19 successful businesses are using LinkTree ➜

article

Get LinkTree ➜

28. Quora

An American question-and-answer website where questions are asked, answered, and edited by Internet users, either factually or in the form of opinions.

Businesses using Quora:

17 successful businesses are using Quora ➜

Get Quora ➜

29. HARO

Provides journalists with a robust database of sources for upcoming stories and daily opportunities for sources to secure valuable media coverage.

Businesses using HARO:

16 successful businesses are using HARO ➜

article

Get HARO ➜

30. Adroll

E-commerce growth platform.

Businesses using Adroll:

16 successful businesses are using Adroll ➜

article

Get Adroll ➜

31. Etsy

An e-commerce website focused on handmade or vintage items and craft supplies.

Businesses using Etsy:

16 successful businesses are using Etsy ➜

article

Get Etsy ➜

32. Taxjar

Making sales tax compliance simple.

Businesses using Taxjar:

14 successful businesses are using Taxjar ➜

article

Get Taxjar ➜

33. Firebase

Mobile platform that helps you quickly develop high-quality apps and grow your business.

Businesses using Firebase:

14 successful businesses are using Firebase ➜

article

Get Firebase ➜

34. FullStory

Analytics platform for on-the-fly funnels, pixel-perfect replay, custom events, heat maps, advanced search, dev tools, and more.

Businesses using FullStory:

14 successful businesses are using FullStory ➜

article

Get FullStory ➜

35. Alibaba

Find quality manufacturers, suppliers, exporters, importers, buyers, wholesalers, products and trade leads.

Businesses using Alibaba:

13 successful businesses are using Alibaba ➜

Get Alibaba ➜

36. Microsoft Outlook

A personal information manager from Microsoft, available as a part of the Microsoft Office suite.

Businesses using Microsoft Outlook:

13 successful businesses are using Microsoft Outlook ➜

article

Get Microsoft Outlook ➜

37. Stamped Reviews

The best software platform to collect reviews and user-generated content for your business.

Businesses using Stamped Reviews:

12 successful businesses are using Stamped Reviews ➜

article

Get Stamped Reviews ➜

38. Indeed

An American worldwide employment-related search engine for job listings.

Businesses using Indeed:

12 successful businesses are using Indeed ➜

article

Get Indeed ➜

39. Google Trends

A website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. The website uses graphs to compare the search volume of different queries over time.

Businesses using Google Trends:

12 successful businesses are using Google Trends ➜

Get Google Trends ➜

40. Walmart

Put your products in front of 110 million unique Walmart shoppers and increase your visibility.

Businesses using Walmart:

12 successful businesses are using Walmart ➜

Get Walmart ➜

41. ZipRecruiter

Recruiting platform.

Businesses using ZipRecruiter:

11 successful businesses are using ZipRecruiter ➜

article

Get ZipRecruiter ➜

42. f.lux

A cross-platform computer program that adjusts a display's color temperature according to location and time of day, offering functional respite for the eyes.

Businesses using f.lux:

11 successful businesses are using f.lux ➜

Get f.lux ➜

43. StackOverflow

Question and answer site for professional and enthusiast programmers.

Businesses using StackOverflow:

11 successful businesses are using StackOverflow ➜

article

Get StackOverflow ➜

44. HelloSign

Online signature and document platform.

Businesses using HelloSign:

11 successful businesses are using HelloSign ➜

article

Get HelloSign ➜

45. audible

A seller and producer of spoken audio entertainment, information, and educational programming on the Internet.

Businesses using audible:

11 successful businesses are using audible ➜

Get audible ➜

46. Clickfunnels

An online sales funnel builder that helps businesses market, sell, and deliver their products online.

Businesses using Clickfunnels:

10 successful businesses are using Clickfunnels ➜

article

Get Clickfunnels ➜

47. Affiliatly

Affiliate tracking and management software.

Businesses using Affiliatly:

10 successful businesses are using Affiliatly ➜

Get Affiliatly ➜

48. Kajabi

All-in-one to platform to sell online products.

Businesses using Kajabi:

10 successful businesses are using Kajabi ➜

article

Get Kajabi ➜

49. Boomerang

Send messages later, get email reminders & snooze messages within leading email platforms.

Businesses using Boomerang:

10 successful businesses are using Boomerang ➜

article

Get Boomerang ➜

50. Twitter Analytics

Help you understand how the content you share on Twitter grows your business.

Businesses using Twitter Analytics:

10 successful businesses are using Twitter Analytics ➜

Get Twitter Analytics ➜

51. Gumroad

An online platform that enables creators to sell products directly to consumers.

  • Free to get started
  • Professional $10/month + they take a 3.5% cut of all payments.

  • Pricing: Freemium

  • Twitter: @gumroad

  • Website: gumroad.com

Businesses using Gumroad:

10 successful businesses are using Gumroad ➜

article

Get Gumroad ➜

52. LucidChart

Is a visual workspace that combines diagramming, data visualization, and collaboration to accelerate understanding and drive innovation.

Businesses using LucidChart:

10 successful businesses are using LucidChart ➜

article

Get LucidChart ➜

53. Thinkific

An online course platform that helps you build, sell, and manage your online courses.

Businesses using Thinkific:

10 successful businesses are using Thinkific ➜

Get Thinkific ➜

54. Screenflow

Screen recording and video editing tool.

Businesses using Screenflow:

10 successful businesses are using Screenflow ➜

Get Screenflow ➜

55. Gitlab

A web-based DevOps lifecycle tool that provides a Git-repository manager providing wiki, issue-tracking and CI/CD pipeline features, using an open-source license, developed by GitLab Inc.

Businesses using Gitlab:

9 successful businesses are using Gitlab ➜

Get Gitlab ➜

56. Sendowl

Allows you to sell digital goods online. It connects with the payment provider so you get paid (more on this below) and it automatically delivers the files to the buyers once payment has completed.

Businesses using Sendowl:

9 successful businesses are using Sendowl ➜

Get Sendowl ➜

57. Lightroom

An online tool that allows you to edit, crop, make adjustments, and apply presets to your photos.

Businesses using Lightroom:

9 successful businesses are using Lightroom ➜

article

Get Lightroom ➜

58. Google Slides

Allows users to create and edit presentations online while collaborating with other users in real-time.

Businesses using Google Slides:

9 successful businesses are using Google Slides ➜

Get Google Slides ➜

59. Segment

We make customer data simple.

Businesses using Segment:

9 successful businesses are using Segment ➜

article

Get Segment ➜

60. Acuity

Aan online appointment scheduling tool for small businesses.

Businesses using Acuity:

9 successful businesses are using Acuity ➜

article

Get Acuity ➜

61. Python

An interpreted, high-level, general-purpose programming language.

Businesses using Python:

9 successful businesses are using Python ➜

article

Get Python ➜

62. LegalZoom

Personalized, online legal solutions and legal documents for small businesses and families.

Businesses using LegalZoom:

9 successful businesses are using LegalZoom ➜

article

Get LegalZoom ➜

63. Groupon

E-commerce marketplace connecting subscribers with local merchants by offering activities, travel, goods and services in 15 countries.

Businesses using Groupon:

9 successful businesses are using Groupon ➜

article

Get Groupon ➜

64. Home Depot

A home improvement retailer, which engages in the sale of building materials and home improvement products.

Businesses using Home Depot:

9 successful businesses are using Home Depot ➜

Get Home Depot ➜

65. Headspace

Guided meditations, animations, articles and videos.

Businesses using Headspace:

9 successful businesses are using Headspace ➜

article

Get Headspace ➜

66. Kit

Talk about the things worth getting.

Businesses using Kit:

8 successful businesses are using Kit ➜

article

Get Kit ➜

67. HeyCarson

Shopify experts for small tasks like theme customizations, setting up on page SEO, speed optimization, and more.

Businesses using HeyCarson:

8 successful businesses are using HeyCarson ➜

article

Get HeyCarson ➜

68. Google Domains

Internet domain name registration service offered by Google.

Businesses using Google Domains:

8 successful businesses are using Google Domains ➜

article

Get Google Domains ➜

69. Houzz

Architecture, interior design and decorating, landscape design and home improvement.

Businesses using Houzz:

8 successful businesses are using Houzz ➜

Get Houzz ➜

70. Jungle Scout

Amazon FBA product research platform.

Businesses using Jungle Scout:

8 successful businesses are using Jungle Scout ➜

article

Get Jungle Scout ➜

71. PostgreSQL

A free and open-source relational database management system emphasizing extensibility and technical standards compliance.

Businesses using PostgreSQL:

8 successful businesses are using PostgreSQL ➜

Get PostgreSQL ➜

72. Similarweb

Is an online competitive intelligence tool that provides traffic and marketing insights for any website.

Businesses using Similarweb:

8 successful businesses are using Similarweb ➜

article

Get Similarweb ➜

73. Miro

Scalable, secure, cross-device and enterprise-ready team collaboration whiteboard for distributed teams.

Businesses using Miro:

8 successful businesses are using Miro ➜

article

Get Miro ➜

74. Thrive Cart

A hosted shopping cart platform that was designed to make selling products and services online easy.

Businesses using Thrive Cart:

8 successful businesses are using Thrive Cart ➜

article

Get Thrive Cart ➜

75. Helium10

Tools for Amazon sellers.

Businesses using Helium10:

8 successful businesses are using Helium10 ➜

article

Get Helium10 ➜

76. LeadPages

Landing page creator with an accompanying suite of lead generation and opt-in tools.

Businesses using LeadPages:

8 successful businesses are using LeadPages ➜

article

Get LeadPages ➜

77. JustUno

Conversion optimization platform to drive sales, increase email lead capture and improve website messaging.

Businesses using JustUno:

8 successful businesses are using JustUno ➜

article

Get JustUno ➜

78. BigScoots

A 100% positively reviewed premium grade Shared, VPS, Hybrid and Dedicated hosting company that specializes in industry leading support and management.

Businesses using BigScoots:

7 successful businesses are using BigScoots ➜

Get BigScoots ➜

79. Java

A general-purpose programming language that is class-based, object-oriented, and designed to have as few implementation dependencies as possible.

Businesses using Java:

7 successful businesses are using Java ➜

article

Get Java ➜

80. OptinMonster

Lead generation software that converts abandoning visitors into subscribers with dynamic marketing tools.

Plans starting at $9/mo

Businesses using OptinMonster:

7 successful businesses are using OptinMonster ➜

article

Get OptinMonster ➜

81. Keywords Everywhere

Free SEO keyword research tool that shows you useful google keyword search volume and cost per click data on multiple websites.

Businesses using Keywords Everywhere:

7 successful businesses are using Keywords Everywhere ➜

article

Get Keywords Everywhere ➜

82. Netlify

Is a San Francisco-based cloud computing company that offers hosting and serverless backend services for static websites.

Businesses using Netlify:

7 successful businesses are using Netlify ➜

article

Get Netlify ➜

83. google podcasts

A new podcast player for Android users, where they can discover and listen to the world's podcasts.

Businesses using google podcasts:

7 successful businesses are using google podcasts ➜

Get google podcasts ➜

84. Sublime Text

Sophisticated text editor for code, markup and prose.

Businesses using Sublime Text:

7 successful businesses are using Sublime Text ➜

article

Get Sublime Text ➜

85. Bonjoro

Lets you send personalised welcome or thank-you videos to your customers.

Businesses using Bonjoro:

7 successful businesses are using Bonjoro ➜

article

Get Bonjoro ➜

86. TextExpander

Knowledge base for fast, accurate communication on Mac, Windows, iPhone, iPad.

Businesses using TextExpander:

6 successful businesses are using TextExpander ➜

Get TextExpander ➜

87. Unbounce

Is a drag-and-drop builder that lets you create and publish your own landing pages, without needing a developer to code 'em.

Businesses using Unbounce:

6 successful businesses are using Unbounce ➜

article

Get Unbounce ➜

88. Process.st

Process Management frees you from worrying about all the details.

Businesses using Process.st:

6 successful businesses are using Process.st ➜

Get Process.st ➜

89. Final Cut Pro X

Is a professional non-linear video editing application published by Apple Inc. as part of their Pro Apps family of software programs.

Businesses using Final Cut Pro X:

6 successful businesses are using Final Cut Pro X ➜

article

Get Final Cut Pro X ➜

90. Buzzsumo

Is powerful online tool that allows any user to find out what content is popular by topic or on any website.

Businesses using Buzzsumo:

6 successful businesses are using Buzzsumo ➜

Get Buzzsumo ➜

91. Solidworks

A solid modeling computer-aided design and computer-aided engineering computer program that runs primarily on Microsoft Windows.

Businesses using Solidworks:

6 successful businesses are using Solidworks ➜

article

Get Solidworks ➜

92. Google Webmasters

The place Google will speak with you if anything goes wrong like an increase in 404 pages, crawling mistakes, manual penalties, the increment in 404 pages, malware identified, and so forth.

Businesses using Google Webmasters:

6 successful businesses are using Google Webmasters ➜

article

Get Google Webmasters ➜

93. Spin-a-Sale

Interactive email pop-up.

Businesses using Spin-a-Sale:

6 successful businesses are using Spin-a-Sale ➜

article

Get Spin-a-Sale ➜

94. Inventory Planner

Daily planning tool for reducing overstock and understock in your inventory.

Businesses using Inventory Planner:

6 successful businesses are using Inventory Planner ➜

article

Get Inventory Planner ➜

95. Bold Commerce

A software development company that builds tools, integrations, and enhanced functionality for ecommerce stores.

Businesses using Bold Commerce:

6 successful businesses are using Bold Commerce ➜

article

Get Bold Commerce ➜

96. Overstock

Home goods and designer brands.

Businesses using Overstock:

6 successful businesses are using Overstock ➜

Get Overstock ➜

97. Whereby

A collaboration tool for professionals who want to host easy and reliable video meetings. All meetings are from your browser, no downloads, and no login for guests.

Businesses using Whereby:

5 successful businesses are using Whereby ➜

Get Whereby ➜

98. Avalara

Offers precise and effective solutions to enable businesses to efficiently fulfill their tax requirements on a timely and correct manner.

Businesses using Avalara:

5 successful businesses are using Avalara ➜

article

Get Avalara ➜

99. Otter

Generate rich notes for meetings, interviews, lectures, and other important voice conversations.

Businesses using Otter:

5 successful businesses are using Otter ➜

article

Get Otter ➜

100. Wufoo

Online form builder helps you create custom HTML forms without writing code.

Businesses using Wufoo:

5 successful businesses are using Wufoo ➜

article

Get Wufoo ➜

Pat Walls,  Founder of Starter Story

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