Tortuga

How We Started A $300K/Month Business Selling Carry On Travel Backpacks

January 14th, 2020
Fred Perrotta
Founder, Tortuga
$300K
revenue/mo
2
Founders
9
Employees
Tortuga
from Remote
started May 2010
$300,000
revenue/mo
2
Founders
9
Employees
market size
$143B
avg revenue (monthly)
$400K
starting costs
$18.9K
gross margin
43%
time to build
270 days
average product price
$150
growth channels
Word of mouth
business model
content-library
best tools
Shopify, MailChimp, Google Workspace
time investment
Full time
pros & cons
24 Pros & Cons
tips
10 Tips
Discover what tools recommends to grow your business!
Discover what books Fred recommends to grow your business!
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Hello! Who are you and what business did you start?

Hi, I’m Fred Perrotta, the co-founder, and CEO of Tortuga.

We help travelers avoid the cost and hassle of checking luggage with carry-on-sized travel backpacks and daypacks. Our flagship product and the Wirecutter’s recommendation for Best Carry On Bag is the Outbreaker Backpack.

Over the past nine years, we’ve bootstrapped our way to seven figures in revenue.

how-we-started-a-300k-month-business-selling-our-carry-on-travel-backpacks
Team Tortuga on a retreat in Montreal

What's your backstory and how did you come up with the...
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