Cuff Style

How We Invented A $10K/Month Innovative Cuff Adapters

April 16th, 2020
Eric Morton
Founder, Cuff Style
$50K
revenue/mo
4
Founders
4
Employees
Cuff Style
from Wilmington, Massachusetts, USA
started January 2019
$50,000
revenue/mo
4
Founders
4
Employees
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Hello! Who are you and what business did you start?

My name is Eric Morton and I am one of the cofounders of CuffStyle, LLC. My team and I invented Cuff Adapters, which are small silicone tabs that fit over shirt cuff buttons allowing cufflinks to be worn with standard button-down shirts.

The idea for Cuff Adapter was born out of frustration with the limited ability to wear cufflinks. Previously, cufflinks could only be worn with French cuff shirts. French cuff shirts are often expensive and exclusively designed for formal wear. We found that most people owned one or two French cuff shirts if any, and they were usually just plain white or a simple pattern. We found that most people rarely wore these formal French cuff shirts (maybe once or twice a year for a wedding), and therefore they rarely wore cufflinks. This is where we felt the real problem existed.

Cufflinks are such a great way to accessorize and enhance an outfit, especially for men who have such limited options as it is. There are so many cool cufflinks out there, ranging from fancy solid gold designs to casual novelty designs, and we felt there was a serious need for innovation that would allow cufflinks to be worn more often with any button-down...

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