How I Started A $15K/Month Hand-Drawn Embroidery Samplers Business

December 20th, 2020
Rebecca Ringquist
$15K
revenue/mo
1
Founders
0
Employees
Dropcloth Samplers
from Portland, OR, USA
started January 2011
$15,000
revenue/mo
1
Founders
0
Employees
market size
$463B
starting costs
$10.9K
gross margin
90%
time to build
150 days
average product price
$6
growth channels
Organic social media
business model
content-library
best tools
Etsy, Instagram, Tailwind
time investment
Full time
Discover what tools recommends to grow your business!
social media
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Hello! Who are you and what business did you start?

Hi! I’m Rebecca Ringquist. I’m an artist and entrepreneur living in Portland, Oregon.

how-i-started-a-15k-month-hand-drawn-embroidery-samplers-business

In 2010 I was invited to teach a short workshop at Squam Lake, and I decided to design and print some embroidery samplers to take with me for the end of session craft sale. By chance, there were a few prominent bloggers at the end of the session sale who bought my sampler and posted about it. I returned from teaching to an inbox full of messages regarding that Original Sampler.

At the time I didn’t have any social media presence besides my personal art website. I was on vacation when the requests started streaming in, so I quickly opened a rudimentary Etsy shop using a borrowed dial-up connection.

Ten years later, that Original Sampler is by far the best seller and comprises at least 25% of yearly sales annually. Dropcloth...

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