Baby Wit LLC

Lessons Learned From 20 Years In E-Commerce

November 30th, 2019
Rosalee Rester
Founder, Baby Wit LLC
$1K
revenue/mo
1
Founders
0
Employees
Baby Wit LLC
from Portland, Oregon, USA
started July 2004
$1,000
revenue/mo
1
Founders
0
Employees
Discover what tools recommends to grow your business!
Discover what books Rosalee recommends to grow your business!
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Hello! Who are you and what business did you start?

My name is Rosalee Andrea Rester and I launched a baby apparel t-shirt company 16 years ago called Babywit.com. When I launched it was immediately successful (enough to fully support my husband while writing a novel and two children) but the landscape changed tremendously over the years and I wanted to share with you some of the lessons I learned along the way.

lessons-learned-from-20-years-in-e-commerce

How It All Started

After having a baby, I realized that I did not want to be a full-time student working for a doctorate nor working full time at a dot com. I wanted to stay at home with my baby girl. My sister-in-law with 3 children had launched a successful soap-making business that I took inspiration from and was looking for something I could build a stay at home business out of.

During my final year for a master’s in psychology, I presented my findings at the WPA...

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