On Launching A Meal Planner App And Pivoting From B2B To B2C
Hello! Who are you and what business did you start?
Hey! I’m Dianne L Chen and I cofounded Arise Performance Labs to make healthy eating simple & accessible for everyone.
Most people struggle to be healthy (myself included). We sweat through hours of exercise, but unfortunately, end up starving or eating back our hard-earned progress!
That’s why we created Ari Coach app - a mindful meal planner that helps you know what to eat to transform your body & habits for life.
We serve a spectrum of people looking to reclaim their relationship with food. People who:
- just started their fitness journey
- workout often and don’t want to waste their effort
- are chronic dieters that want their time & sanity back
No calorie counting or food restrictions. Instead, our app creates dietitian-approved meal plans customized to their eating style and values - such as plant-based, plastic-free, and more. By choosing meals where they feel satisfied and energized, doing a daily habit, and reflecting on why they ate, they’ll be able to...
