Arise Performance Labs, Inc

On Launching A Meal Planner App And Pivoting From B2B To B2C

March 17th, 2020
Dianne L Chen
2
Founders
1
Employees
Arise Performance...
from Irvine, California, USA
started October 2018
2
Founders
1
Employees
market size
$277B
starting costs
$29.7K
gross margin
40%
time to build
420 days
average product price
$15
growth channels
SEO
business model
subscription
best tools
Thrive Cart, Ahrefs, Airtable
time investment
Full time
pros & cons
26 Pros & Cons
tips
4 Tips
Discover what tools recommends to grow your business!
Discover what books Dianne recommends to grow your business!
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Hello! Who are you and what business did you start?

Hey! I’m Dianne L Chen and I cofounded Arise Performance Labs to make healthy eating simple & accessible for everyone.

Most people struggle to be healthy (myself included). We sweat through hours of exercise, but unfortunately, end up starving or eating back our hard-earned progress!

That’s why we created Ari Coach app - a mindful meal planner that helps you know what to eat to transform your body & habits for life.

We serve a spectrum of people looking to reclaim their relationship with food. People who:

  • just started their fitness journey
  • workout often and don’t want to waste their effort
  • are chronic dieters that want their time & sanity back

No calorie counting or food restrictions. Instead, our app creates dietitian-approved meal plans customized to their eating style and values - such as plant-based,...

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