Reflect

How We Launched A $3.2K/Month Automated Software For Testing Websites

March 8th, 2020
Fitz Nowlan
Founder, Reflect
$3.2K
revenue/mo
2
Founders
3
Employees
Reflect
from Philadelphia, Pennsylvania, USA
started April 2019
$3,200
revenue/mo
2
Founders
3
Employees
market size
$45.5B
avg revenue (monthly)
$76.6K
starting costs
$13.3K
gross margin
83%
time to build
450 days
average product price
$505
growth channels
SEO
business model
subscription
best tools
Moz, Quickbooks, Twitter
time investment
Full time
pros & cons
37 Pros & Cons
tips
3 Tips
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email
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accounting
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Hello! Who are you and what business did you start?

Hi there! My name is Fitz Nowlan and I am one of two co-founders of Reflect. Reflect creates and manages automated web regression tests to verify a web application's appearance and functionality. Using Reflect, you can create automated web tests that replicate how a user actually uses your web application---all without writing a line of code. The benefits are two-pronged: 1) creating a Reflect test is faster than using a code-based automation tool, and 2) anyone in your organization can create a test because it requires no programming. Thus, businesses improve the quality of their web applications while simultaneously saving time and allowing anyone to contribute to their testing efforts.

Our customers are technology companies who sell either B2B, or B2C, and deliver their services or products through their web application. Therefore, they have a critical dependency on their web application behaving as expected in order for them to make money. They’ll usually have employees test (i.e., use) their web application to ensure it’s working, but the testers can range from technical folks like web developers and testing engineers, to non-technical folks like marketing and...

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