Explore Successful Businesses - Starter Story

Digital Product Ideas

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	Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Traffic	RPV	Costs	Solopreneur Score ⓘ The Solopreneur Score is a measure of how well a business aligns with solopreneurs (solo founders). It's calculated based on how many founders, how many employees, how much it cost to start the business, and how fast the business grew after starting.	ICP	Growth
Starter Story Build This	Interviews with entrepreneurs.	$100K monthly	$9-$30 per sale	1.4M monthly	$0.07 per visitor	$100 to start	84 out of 100	Aspiring Entr... Digital Nomads	Word of mouth Email marketing
The Holistic En... Build This	curly haircare content	$8K monthly	$9-$17 per sale	206K monthly	$0.04 per visitor	$250 to start	95 out of 100	Women Natural Hair ...	Affiliate pro... Email marketing
Millennial Mone... Build This	make money products.	$150K monthly	$100-$130 per sale	273K monthly	$0.55 per visitor	$5K to start	81 out of 100	Local Busines... Small eCommer...	Advertising o... Email marketing
Chefs Resources Build This	Kitchen management information	$5K monthly	$4-$25 per sale	92K monthly	$0.05 per visitor	$50 to start	95 out of 100	Professional ... Culinary Mana...	Word of mouth Pay Per Click...
Making Sense of... Build This	Personal Finance Empowerment Blog	$83K monthly	$118-$250 per sale	208K monthly	$0.40 per visitor	$100 to start	90 out of 100	Side Hustlers Entrepreneurs	Affiliate pro... Word of mouth
Justin Welsh Build This	Digital courses.	$317K monthly	$150-$503 per sale	135K monthly	$2.35 per visitor	$1K to start	90 out of 100	Solopreneurs Entrepreneurs	Word of mouth Brand Authent...
Modern Producers Build This	Music production tools.	$120K monthly	$13-$25 per sale	— monthly	— per visitor	$500 to start	95 out of 100	Independent M... Artists and R...	Word of mouth Advertising o...
Thomas Frank Build This	Notion resources and courses, SaaS, influencer ... Notion resources and courses, SaaS, influencer marketing	$175K monthly	$149-$229 per sale	— monthly	— per visitor	$5 to start	81 out of 100	Content Creators Productivity ...	Email marketing SEO (blog pos...
Cup of Coffee Build This	A daily baseball newsletter	$18.4K monthly	$54-$55 per sale	— monthly	— per visitor	$200 to start	95 out of 100	Baseball Fans Pop Culture E...	Word of mouth Advertising o...
Plug and Law Build This	Lawyer-approved legal templates for business ow... Lawyer-approved legal templates for business owners	$30K monthly	$97-$497 per sale	31.7K monthly	$0.95 per visitor	— to start	80 out of 100		Email marketing SEO (blog pos...
Dan Koe Build This	Content creation and digital products for creators	$208K monthly	$150-$800 per sale	247K monthly	$0.84 per visitor	$500 to start	90 out of 100		Email marketing SEO (blog pos...

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