Stumpy’s Hatchet House

How Two Couples Started An Indoor Hatchet Business With 13 Locations

October 9th, 2019
Stuart and Kelly Josberger/Trish and Mark Oliphant
$80K
revenue/mo
4
Founders
5
Employees
Stumpy’s Hatchet ...
from Eatontown, New Jersey, USA
started
$80,000
revenue/mo
4
Founders
5
Employees
market size
$181B
avg revenue (monthly)
$95K
starting costs
$18.9K
gross margin
43%
time to build
270 days
average product price
$40
growth channels
Organic social media
business model
content-library
best tools
Local IQ, Zendesk, Google Drive
time investment
Full time
pros & cons
24 Pros & Cons
tips
5 Tips
Discover what tools recommends to grow your business!
customer service
other
Discover what books Stuart recommends to grow your business!
Want more updates on Stumpy’s Hatchet House? Check out these stories:

Hello! Who are you and what business did you start?

Hi! My name is Kelly Josberger, and I’m one of the owners of Stumpy’s Hatchet House, which is an indoor hatchet-throwing venue that specializes in parties and events for adults. Throwing an axe is just part of the experience. Learning a new skill (hurling a hatchet to a wooden target), playing hatchet-throwing games, and socializing with friends and family among our beautiful rustic environment make it an occasion to remember! We host birthdays, bachelor/bachelorette parties, corporate outings, team building activities, fundraisers, reunions and more!

Stumpy’s flagship location is in Eatontown, New Jersey. After opening in 2016 and gaining popularity and success as the country’s first indoor hatchet-throwing venue, we decided to expand by franchising in 2017. We now have 15 locations open in New Jersey, Delaware, Pennsylvania, Massachusetts, North Carolina, Texas, and Florida, with 24 more coming soon in states across the country.

To see what the “Social Throwdown” is all about, check out this video!

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