How I Left My Tech Studies To Start A Luxury Streetwear Brand
Note: This business is no longer running. It was started in 2017 and ended in 2023. Reason for closure: Shut down.
Hello! Who are you and what business did you start?
Hey, my name is Lachlan Sonter and I’m the owner, designer and everything guy for the Australian Lux Streetwear brand, Deal with Devil. This business started, in 2017, out of a necessity for my own well-being, and has been working creatively through the brand ever since.
I’m a designer first, and a businessman as a close second, always working on the details of the brand and its products, while trying to convey quality through every aspect of purchasing from the store and getting the garment into the new owners’ hands. I design the collections in my home and create mock-ups and first version samples of clothing/accessories on my dining room table. This then will either go to a second or third version of the sample, (or however many it takes to get the perfect measurements and the right fit) and finally to a manufacturer either in-house or sourced externally.
Deal with Devil’s first collection was the refined culmination of 3 designs with two different colorways to each piece. This includes; two long-sleeve crewnecks, two hoodies, and two bandeaus totaling 6 pieces. A small collection to start with but, ensuring the quality of garments remained at a...
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
