Braxley Bands

How We Turned $20 Into A $100K/Month Accessory Brand

December 19th, 2019
Braxton Manley
Founder, Braxley Bands
$100K
revenue/mo
2
Founders
3
Employees
Braxley Bands
from Austin, Texas, USA
started May 2017
$100,000
revenue/mo
2
Founders
3
Employees
market size
$463B
avg revenue (monthly)
$236K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Organic social media
business model
ecommerce
best tools
Google Drive, Instagram, Quickbooks
time investment
Full time
pros & cons
35 Pros & Cons
tips
15 Tips
Discover what tools recommends to grow your business!
Discover what books Braxton recommends to grow your business!

Hello! Who are you and what business did you start?

My name is Braxton Manley and I am a 23-year-old living in Austin. I started Braxley Bands with my dorm-mate Grant Andrews as a class project at Texas Tech about 3 years ago.

We created an elastic Apple Watch band and started making them by hand on my Nana’s sewing machine. We have since scaled the business from an original $20 upfront for materials to $100K a month on Shopify. No other capital or investment was ever put into the business.

how-we-turned-20-into-a-100k-month-company-making-elastic-apple-watch-bands

What's your backstory and how did you come up with the idea?

I have always had a fascination with art and style. I've also always loved creating things in many different formats. The idea for Braxley Bands started because of a personal desire for a more comfortable Watch band option and the need to come up...

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