White Bullet

How We Developed A Leading IP Infringement Analytics Platform

June 29th, 2020
Peter Szyszko
Founder, White Bullet
$100K
revenue/mo
4
Founders
16
Employees
White Bullet
from London, England, United Kingdom
started January 2013
$100,000
revenue/mo
4
Founders
16
Employees
market size
$133B
avg revenue (monthly)
$152K
starting costs
$11.7K
gross margin
90%
time to build
210 days
growth channels
SEO
business model
subscription
best tools
Twitter, Similarweb
time investment
Full time
pros & cons
39 Pros & Cons
tips
3 Tips
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social media
other
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Hello! Who are you and what business did you start?

I'm Peter Szyszko, the CEO and founder of White Bullet, and we identify IP-infringing websites and apps and track the advertising that is funding them. Our core product is our IP Infringement (IPI) Analytics Platform, which analyses websites and apps that infringe the third-party intellectual property, such as movies, games, software, and so on, and the advertising that is placed next to (and monetizes) this content.

Our main customers are in three groups: IP owners that want to improve enforcement targeting against pirate publishers that are illegally distributing their content; brands that want to track where their advertising is going, and want to stop it funding these high-risk publishers; and ad companies that need to filter these publishers to keep brands and advertising transparent and safe.

We fall into the cyber-technology/AI space because most of what we do is driven through AI. We have been around for six years now, and the best measure of our success is probably our growth: we are taking on new clients monthly because companies see the value in what we do.

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