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Find Your Next Business Idea

At Starter Story, we've interviewed thousands of successful founders and collected a ton of data on their businesses.

We took this data and put together a database of 7,003 potential business ideas, with loads of data, like revenue, startup costs, size of market, and much more.

To narrow down what you're looking for, you can use the filters, search, or sorting below. Enjoy!

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#1 in Business Ideas

Did you know that in the past five years there has been more than a 50% increase in the number of people who read newsletters?

Email newsletters are a great way to connect with customers and potential customers. It's a newsletter's job to inform, persuade, and sell to your audience.

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  • The average monthly revenue for a newsletter is $665,000 (based on our case studies)
  • We estimate it will cost between $62 to $39,287 to start a newsletter
  • A newsletter would typically see a gross margin of 40%
  • The main growth channel for a newsletter is SEO
  • A newsletter usually works with a Software business model
  • The most popular tools used by newsletter founders are LiquidWeb, Cloudflare, Stripe
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#2 in Business Ideas

Growing a niche blog can be an incredible way to build an income on the Internet. Starting a blog in any niche is easy. You simply need a domain, hosting, and WordPress to start blogging. The hard part comes when you try to monetize your website traffic. Making income from your blog, and making a blog that actually pays you the money takes time, work, and effort.

There are more than 500 million blogs out of 1.7 billion websites. Over 409 million people view more than 20 billion pages each month. Users produce around 70 million new posts and 77 million new comments each month. Content marketing is predicted to be an industry worth $412.88B by 2021.

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  • The average monthly revenue for a niche blog is $7,204 (based on our case studies)
  • We estimate it will cost between $62 to $38,161 to start a niche blog
  • A niche blog would typically see a gross margin of 80%
  • The main growth channel for a niche blog is SEO
  • A niche blog usually works with a Advertising business model
  • The most popular tools used by niche blog founders are Google Drive, Google Analytics, Paypal
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#3 in Business Ideas
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  • The average monthly revenue for a hair product line is $550,610 (based on our case studies)
  • We estimate it will cost between $62 to $41,323 to start a hair product line
  • A hair product line would typically see a gross margin of 70%
  • The main growth channel for a hair product line is Advertising on social media
  • A hair product line usually works with a E-Commerce business model
  • The most popular tools used by hair product line founders are Instagram, Hubspot, Moz
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#4 in Business Ideas

These days, the app store has become a battleground for content and promotion. According to the latest report from 84 million App Store visitors, close to 1 million apps were downloaded every day. The report goes on to state that some 300 new apps were added to the store on a daily basis as well.

The iPhone app arena is constantly changing. Every day, a new product (or 10) hits the app store and it's difficult to decide whether to install these nifty programs on your phone or not. Sometimes, some apps go unnoticed, while others get 10 million downloads.

iPhone app development has really come into its own in the past 5 years. So if you're looking to develop an iPhone app, chances are great you might be in need of a handy developer or two. If that's the case, Here, put together this quick article to give you 11 success stories about iPhone apps that placed well in their respective app stores!

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  • The average monthly revenue for an iPhone app is $3,140 (based on our case studies)
  • We estimate it will cost between $62 to $58,260 to start an iPhone app
  • An iphone app would typically see a gross margin of 22%
  • The main growth channel for an iPhone app is Partnerships
  • An iphone app usually works with a Advertising business model
  • The most popular tools used by iPhone app founders are MailChimp, Jira, Trello
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#5 in Business Ideas

Dropshipping allows you to start your online e-commerce store without stock-keeping. Therefore, you do not need huge capital, and the risk is minimal because the manufacturer is responsible for the inventory and ships it directly to the customer. Therefore, your responsibility remains marketing and offering customer service. To succeed, you need a mastery of online marketing and a focus on improving customer experience.

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  • The average monthly revenue for a dropshipping business is $12,000 (based on our case studies)
  • We estimate it will cost between $12 to $27,309 to start a dropshipping business
  • A dropshipping business would typically see a gross margin of 35%
  • The main growth channel for a dropshipping business is Email marketing
  • A dropshipping business usually works with a E-Commerce business model
  • The most popular tools used by dropshipping business founders are
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Best Tools To Start A Dropshipping Business
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#6 in Business Ideas

Do you have some ideas or skills you would love to teach other people? Maybe you are a blogger and looking for ways to expand your revenue streams?

Podcasting is a great side hustle to try out and earn extra income. However, you may need to practice patience since podcasts take time to start making money. Therefore, invest in good equipment for your podcast and record content that your target audience will love to share with others.

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  • The average monthly revenue for a podcast is $36,569 (based on our case studies)
  • We estimate it will cost between $62 to $40,911 to start a podcast
  • A podcast would typically see a gross margin of 72%
  • The main growth channel for a podcast is SEO
  • A podcast usually works with a Subscriptions business model
  • The most popular tools used by podcast founders are Google Suite, Shopify, Slack
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#7 in Business Ideas
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  • The average monthly revenue for a mens grooming product is $144,600 (based on our case studies)
  • We estimate it will cost between $62 to $70,547 to start a mens grooming product
  • A mens grooming product would typically see a gross margin of 70%
  • The main growth channel for a mens grooming product is Brand Authenticity
  • The most popular tools used by mens grooming product founders are Shopify, Google Suite, Pinterest
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Explore 4 Mens Grooming Product Case Studies
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#8 in Business Ideas

A digital agency's task is to make a business reach its advertising, marketing, or technology-related goals. Anyone with enough passion and determination can start and run a profitable digital marketing agency. With the right skill set, the right tools, and the right mindset you can start a successful digital agency.

The global digital agency market reached a value of nearly $305B in 2020. The future growth prospects of the digital agency market are projected to be high due to the rising population of people consuming and creating content through digital channels.

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  • The average monthly revenue for a digital agency is $180,285 (based on our case studies)
  • We estimate it will cost between $62 to $45,711 to start a digital agency
  • A digital agency would typically see a gross margin of 20%
  • The main growth channel for a digital agency is Word of mouth
  • A digital agency usually works with a Consulting business model
  • The most popular tools used by digital agency founders are Semrush, Instagram, Zoho
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#9 in Business Ideas

Online course businesses are one of the fastest-growing online business models. Creating an online course is an awesome way to generate extra income because it allows you to monetize the knowledge you already have. More people are taking online courses every day, and the COVID pandemic has accelerated that, with some online learning platforms having seen 15-folds growth in the number of users.

Another advantage is that these new platforms are so easy to use for instructors that you don't have to worry at all about the tech side of the business. You just need to focus on creating exciting content that is informational & engaging at the same time.

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  • The average monthly revenue for an online courses business is $122,036 (based on our case studies)
  • We estimate it will cost between $12 to $14,959 to start an online courses business
  • An online courses business would typically see a gross margin of 75%
  • The main growth channel for an online courses business is Email marketing
  • An online courses business usually works with a E-Commerce business model
  • The most popular tools used by online courses business founders are WordPress, Facebook, Google Drive
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Best Tools To Start An Online Courses Business
  • Platforms: Teachable, Thinkific, Podia
  • Equipment: Laptop, Microphone, Camera, Lighting Equipment
  • Tools: Canva, Vimeo, Zoom, MailChimp, Hubspot
#10 in Business Ideas
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  • The average monthly revenue for a phone case business is $122,500 (based on our case studies)
  • We estimate it will cost between $12 to $27,309 to start a phone case business
  • A phone case business would typically see a gross margin of 40%
  • The main growth channel for a phone case business is Organic social media
  • A phone case business usually works with a E-Commerce business model
  • The most popular tools used by phone case business founders are Twitter, Instagram, Facebook
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Explore 2 Phone Case Business Case Studies
Revenue
monthly
Case Study
Learn how they built it
1 $120K How I Started And Grew A $50K/mo Phone Case Business
2 $125K Selling One Million Phone Accessories
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#11 in Business Ideas

A drinkware brand sells home and houseware products like cups, koozies, mugs and other drinking accessories.

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  • The average monthly revenue for a drinkware brand is $725,000 (based on our case studies)
  • We estimate it will cost between $62 to $38,161 to start a drinkware brand
  • A drinkware brand would typically see a gross margin of 45%
  • The main growth channel for a drinkware brand is Advertising on social media
  • A drinkware brand usually works with a E-Commerce business model
  • The most popular tools used by drinkware brand founders are Instagram, Shopify, Google Drive
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Explore 3 Drinkware Brand Case Studies
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#12 in Business Ideas

The supplements industry is currently valued at $140.3B, and is growing at 8.6% per year.

It's getting easier and easier to start your own supplements brand, and you may not even need to manufacture the product yourself.

More Details
  • The average monthly revenue for a supplements company is $470,550 (based on our case studies)
  • We estimate it will cost between $12 to $27,309 to start a supplements company
  • A supplements company would typically see a gross margin of 25%
  • The main growth channel for a supplements company is Advertising on social media
  • A supplements company usually works with a E-Commerce business model
  • The most popular tools used by supplements company founders are Instagram, Google Drive, Facebook
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#13 in Business Ideas
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  • The average monthly revenue for a finance blog is $29,416 (based on our case studies)
  • We estimate it will cost between $62 to $58,161 to start a finance blog
  • A finance blog would typically see a gross margin of 80%
  • The main growth channel for a finance blog is SEO
  • A finance blog usually works with a Subscriptions business model
  • The most popular tools used by finance blog founders are Twitter, WordPress, Instagram
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#14 in Business Ideas

Marketing agencies can be a great option for businesses looking to advertise in different ways. For businesses, hiring a marketing company can help them achieve success as they don't have to spend money on employees or needed equipment. Marketing agencies are not inexpensive and there are many different variables that come into play when deciding which one is the best fit for your business.

You want to start a marketing agency, but don't know where to begin. You're not alone, there are thousands of entrepreneurs across the globe that have the same ambition. Luckily for you, compiled a list of how other agencies were able to grow their agency and scale effectively.

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  • The average monthly revenue for a marketing agency is $586,665 (based on our case studies)
  • We estimate it will cost between $62 to $38,161 to start a marketing agency
  • A marketing agency would typically see a gross margin of 23%
  • The main growth channel for a marketing agency is Word of mouth
  • A marketing agency usually works with a Consulting business model
  • The most popular tools used by marketing agency founders are Instagram, Google Drive, YouTube
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#15 in Business Ideas
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  • The average monthly revenue for a SEO agency is $1,190,911 (based on our case studies)
  • We estimate it will cost between $62 to $58,161 to start a SEO agency
  • A seo agency would typically see a gross margin of 15%
  • The main growth channel for a SEO agency is SEO
  • A seo agency usually works with a Consulting business model
  • The most popular tools used by SEO agency founders are Ahrefs, Semrush, Slack
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#16 in Business Ideas

Life coaching has become an increasingly popular career choice. A life coach helps people in various areas of their lives using a combination of emotional intelligence, professional knowledge, and experience.

Life coaching is a global industry worth over $2.85 billion, and the number of life coaches has gone up 33% between 2015-2019.

This is a very profitable business and can be started at virtually no cost. You'll need a computer, a high-speed Internet connection, and a LinkedIn account to get started. You can begin coaching part time in your spare time until you build up your clientele.

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  • The average monthly revenue for a life coaching business is $25,500 (based on our case studies)
  • We estimate it will cost between $62 to $38,161 to start a life coaching business
  • A life coaching business would typically see a gross margin of 32%
  • The main growth channel for a life coaching business is Word of mouth
  • A life coaching business usually works with a Software business model
  • The most popular tools used by life coaching business founders are ClickFunnels, Canva, YouTube
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#17 in Business Ideas

The children's clothing business has grown rapidly over the last few years, and in 2022 was valued at $263.30 billion.

Starting a children's clothing business gives you the opportunity to be your own boss while working in a field you enjoy. While you have to be prepared to work long hours and put in lots of hard effort, it can be extremely rewarding if successful.

More Details
  • The average monthly revenue for a children's clothing business is $140,083 (based on our case studies)
  • We estimate it will cost between $12 to $27,309 to start a children's clothing business
  • A children's clothing business would typically see a gross margin of 47%
  • The main growth channel for a children's clothing business is Email marketing
  • A children's clothing business usually works with a E-Commerce business model
  • The most popular tools used by children's clothing business founders are Shopify, Google Drive, Instagram
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#18 in Business Ideas

Starting yourself a stationery business may be a good business opportunity to consider. As the years go by, technology becomes more and more advanced. With the growth of social media and online presence in our lives, stationery products have been popularized and become a trending market. There are various ways of starting a stationery business; you can create your own website, choose to sell at retail stores, and sell different types of stationery products.

World wide stationery products market was expected to be valued at $24B in 2021, and it is projected to reach $30B by 2031. Starting a stationery business can be extremely profitable, but there are many things you should know before you begin.

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  • The average monthly revenue for a stationery business is $15,571 (based on our case studies)
  • We estimate it will cost between $62 to $44,161 to start a stationery business
  • A stationery business would typically see a gross margin of 35%
  • The main growth channel for a stationery business is Word of mouth
  • A stationery business usually works with a E-Commerce business model
  • The most popular tools used by stationery business founders are Google Suite, Google Analytics, Squarespace
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#19 in Business Ideas

When it comes to starting a furniture business, you can either build a successful business from scratch or use the knowledge, expertise, and contacts that an existing business has to offer.

Running a furniture business can be prosperous and fulfilling. Even better, if you own an online store you can take advantage of the many technological advances that will improve your ability to sell furniture.

In the Furniture industry, there are companies doing things right. Below highlight a few of them to inspire others who aspire to grow their companies in this competitive industry.

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  • The average monthly revenue for a furniture business is $124,080 (based on our case studies)
  • We estimate it will cost between $62 to $54,361 to start a furniture business
  • A furniture business would typically see a gross margin of 45%
  • The main growth channel for a furniture business is Word of mouth
  • A furniture business usually works with a E-Commerce business model
  • The most popular tools used by furniture business founders are Instagram, Twitter, Shopify
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#20 in Business Ideas
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  • The average monthly revenue for a meal prep business is $202,857 (based on our case studies)
  • We estimate it will cost between $12 to $27,309 to start a meal prep business
  • A meal prep business would typically see a gross margin of 35%
  • The main growth channel for a meal prep business is Advertising on social media
  • A meal prep business usually works with a E-Commerce business model
  • The most popular tools used by meal prep business founders are Stripe, WordPress, Quickbooks
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#21 in Business Ideas
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  • The average monthly revenue for a watch brand is $110,928 (based on our case studies)
  • We estimate it will cost between $62 to $79,161 to start a watch brand
  • A watch brand would typically see a gross margin of 45%
  • The main growth channel for a watch brand is Word of mouth
  • A watch brand usually works with a E-Commerce business model
  • The most popular tools used by watch brand founders are Zoho, Google Drive, Google Analytics
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#22 in Business Ideas

The global jewelry market size was valued at $278B in 2018 and is expected to reach $292B by 2025.

The industry comprises manufacturers, wholesalers, retailers, and jewelry designers. Unlike many other industries that have gone through leaps in technology, the jewelry industry has remained untouched for over 40 years.

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  • The average monthly revenue for a jewelry making business is $360,922 (based on our case studies)
  • We estimate it will cost between $12 to $21,840 to start a jewelry making business
  • A jewelry making business would typically see a gross margin of 43%
  • The main growth channel for a jewelry making business is Word of mouth
  • A jewelry making business usually works with a E-Commerce business model
  • The most popular tools used by jewelry making business founders are Instagram, Etsy, Shopify
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#23 in Business Ideas
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  • The average monthly revenue for a men's clothing line is $51,735 (based on our case studies)
  • We estimate it will cost between $12 to $27,309 to start a men's clothing line
  • A men's clothing line would typically see a gross margin of 51%
  • The main growth channel for a men's clothing line is Email marketing
  • A men's clothing line usually works with a E-Commerce business model
  • The most popular tools used by men's clothing line founders are Shopify, Instagram, Facebook
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#24 in Business Ideas
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  • The average monthly revenue for a skin care product line is $101,959 (based on our case studies)
  • We estimate it will cost between $12 to $27,309 to start a skin care product line
  • A skin care product line would typically see a gross margin of 70%
  • The main growth channel for a skin care product line is Word of mouth
  • A skin care product line usually works with a E-Commerce business model
  • The most popular tools used by skin care product line founders are Instagram, Paypal, Google Analytics
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#25 in Business Ideas
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  • The average monthly revenue for a freelance writing business is $33,217 (based on our case studies)
  • We estimate it will cost between $62 to $39,211 to start a freelance writing business
  • A freelance writing business would typically see a gross margin of 25%
  • The main growth channel for a freelance writing business is Word of mouth
  • A freelance writing business usually works with a Consulting business model
  • The most popular tools used by freelance writing business founders are Google Drive, Slack, Twitter
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