This Couple Left The Circus To Start A $9K/Month Matcha

September 16th, 2020

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Alex Balcer

Founder, VIRTUE Tea

$9K

revenue/mo

Founders

Employees

VIRTUE Tea

virtuetea.ca

from Nelson, Nelson, New Zealand

started April 2017

$9,000

revenue/mo

Founders

Employees

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Discover what books Alex recommends to grow your business!

Let My People Go Surfing: The Education of a Reluctant Bu... Yvon Chouinard

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Hello! Who are you and what business did you start?

Hello everyone, we’re Andrea Legg and Alex Balcer, founders of VIRTUE Tea in the beautiful Kootenay ski town of Nelson, BC.

We started VIRTUE Tea 3 years ago as well as starting a family (now that’s a little crazy!). We are now parents to two healthy boys and run an online tea business plus supply over 50 coffee shops, restaurants, hot springs, and ski resorts across BC and Alberta.

What makes our teas and matcha exceptional is simply the quality. We have one or two degrees separation with the growers in Asia which gives us much more control over quality and especially knowing the tea growers we buy from are getting a fair price for their labor.

Even though our business has been seriously impacted by COVID, online sales have tripled! I believe this to be from customers turning more to online shopping but also looking for quality tea and matcha. We now ship our tea and matcha to Yellowknife in the Canadian’s Northwest Territories, all over Canada in the US from New York to California.

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