Hakuna

How We Started Button Watch And Grew To $1.5M/Year

September 5th, 2019
Chema Echanove
Founder, Hakuna
$110K
revenue/mo
3
Founders
5
Employees
Hakuna
from Madrid, Community of Madrid, Spain
started
$110,000
revenue/mo
3
Founders
5
Employees
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Hello! Who are you and what business did you start?

Hello to you all! I’m Chema Echanove, one of the three co-founders alongside Javier Echanove and Daniel Ferrandis.

We are Button Watch, the first watch in the world with interchangeable cotton straps that fastens with a button, just like a shirt. With more than 1000 combinations between cases and straps, we surely can say ‘’One watch, infinite looks’’.

After almost two years we’re going to close 2019 with $1.5M in revenue.

how-we-started-button-watch-and-grew-to-1-5m-year

What's your backstory and how did you come up with the idea?

It all started in the spring of 2018, when we founded our company, we were and still convinced that it’s possible to leave our mark in the fashion industry through innovation.

A ginormous family of 10 siblings, long talks and the idea of beginning an...

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