How I Started A $20K/Month Blog About Flooring And Painting

July 13th, 2020
Debbie Gartner
$20K
revenue/mo
1
Founders
0
Employees
The Flooring Girl
from New York, New York, USA
started January 2011
$20,000
revenue/mo
1
Founders
0
Employees
market size
$28.1B
avg revenue (monthly)
$45.7K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
SEO
business model
content-library
best tools
Sendowl, ActiveCampaign, Teachable
time investment
Full time
Discover what tools recommends to grow your business!
Discover what books Debbie recommends to grow your business!
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Hello! Who are you and what business did you start?

I’m Debbie, and I’m known online as TheFlooringGirl. I have a home décor blog where I blog about flooring, painting, and home décor. It has now become my full-time job.

I’ve been blogging since 2011, but only monetizing for the last 3 ½ years. Now, my blog earns over $20,000 per month in profit (and has for the last 15 months).

My site has over 700,000 pageviews/month. Search Engine Optimization (SEO) has been the key to my success and you can find my SEO ebooks here.

how-i-started-a-20k-month-blog-about-flooring-and-painting

What's your backstory and how did you come up with the idea?

I originally had a flooring store. It was a shop at home business where I went to customers’ homes to find the ideal flooring for their home and...

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