Growing A Cold Email Platform to $600K ARR in 18 months
Hello! Who are you and what business did you start?
Hey Guys 👋
My name is Guillaume Moubeche - I’m the co-founder of lemlist and winner of the most unpronounceable first name award! So… you can call me G.
Lemlist is a cold-email automation platform that allows getting more replies to your sales prospecting emails thanks to automation and ultra personalization!
We started working on lemlist early 2018 and we’re now at the $600,000 ARR mark (September 2019). We have 8,000+ customers worldwide and we’re growing at 30% Month over Month growth rate!
What's your backstory and how did you come up with the idea?
Before working on lemlist, I had a B2B lead generation agency for scale-ups and SMBs.
I was essentially doing a lot of cold emailing for my clients in order to book qualified meetings. Because we were testing tons of different approaches, we started seeing an increase in the number of meetings booked when adding ultra personalization on images or videos.
The more time you spend understanding who your customers are and what their main pain is,...
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