Kinda Healthy Recipes

How I Started A $15K/Month Food Blog For Fitness Enthusiasts

October 28th, 2020
Mason Woodruff
$26K
revenue/mo
1
Founders
1
Employees
Kinda Healthy Rec...
from Austin, Texas
started April 2017
$26,000
revenue/mo
1
Founders
1
Employees
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Hello! Who are you and what business did you start?

My name is Mason Woodruff, and I run Kinda Healthy Recipes, a food blog with around half a million sessions per month. We create recipes, guides, and resources for food-loving fitness enthusiasts.

Our revenue comes from display advertising, exclusive content via Patreon, affiliate marketing, and the occasional brand partnership. In total, the blog brings in $15k-$20k per month, and revenue has roughly doubled every year since going full time in 2018.

And as of this year, we’re now a 2-person, husband and wife team.

how-i-started-a-15k-month-food-blog-for-fitness-enthusiasts

What's your backstory and how did you come up with the idea?

I started the blog in 2014 while wrapping up a degree in nutrition. Instead of pursuing a postgraduate...

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