mazi + zo

Launching A Jewelry Brand By Focusing On An Unattended Niche

October 7th, 2020
Lizzy Klein
Founder, mazi + zo
$5K
revenue/mo
1
Founders
1
Employees
mazi + zo
from NEW YORK
started January 2019
$5,000
revenue/mo
1
Founders
1
Employees
market size
$258B
avg revenue (monthly)
$167K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
SEO
business model
content-library
best tools
Shopify Payments, Dropbox, LinkedIn
time investment
Full time
pros & cons
35 Pros & Cons
tips
6 Tips
Discover what tools recommends to grow your business!
platform
email
hiring
shipping
web hosting
payments
design
affiliate
freelance
other
Discover what books Lizzy recommends to grow your business!

Hello! Who are you and what business did you start?

Hi! I’m Lizzy Klein, and I’m the founder of mazi + zo, an NYC company that’s all about effortless fine jewelry with personality. Our collection works for both minimalists and “pile it on” types like me thanks to thoughtful design and our commitment to providing the highest quality jewelry at an unparalleled cost-per-wear.

Our customers love layering on our charm necklaces and upping their “ear game” with our delicate stud and threader earrings. We sell all of our earrings as singles for maximum flexibility. Our latest piece, a 14k gold or sterling silver VOTE necklace, was an instant hit with its delicate design and bold relevance and we’ve raised thousands of dollars for When We All Vote by donating 35% of the selling price.

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