DollarSprout

How We Grew Our Personal Finance Blog To $2M/Year

September 17th, 2019
Jeff Proctor
Founder, DollarSprout
$200K
revenue/mo
2
Founders
3
Employees
DollarSprout
from Virginia Beach, Virginia, USA
started August 2015
$200,000
revenue/mo
2
Founders
3
Employees
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Hello! Who are you and what business did you start?

My name is Jeff Proctor, and I am the co-founder of DollarSprout.com, a personal finance blog geared towards millennials who are interested in making and saving extra money.

Our revenue model is 100% focused on affiliate marketing. For those unfamiliar, this is when a publisher earns a commission on each sale or lead generated from their referral links.

For example, let’s say we have an article that teaches a reader how to get better about saving money. Within that article, we might mention a banking app that could help them achieve their savings goal faster. If a reader signs up for the app through our site, we earn a small commission (at no expense to the reader).

It took us over a year to start earning any meaningful revenue, but fast forward to today (4 years after starting), and DollarSprout is on pace for over $2M in revenue for 2019.

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