True Leaf Market

How We Started A $400K/Month Business Selling Seeds And Growing Supplies

January 19th, 2020
Parker Garlitz
Founder, True Leaf Market
$400K
revenue/mo
4
Founders
150
Employees
True Leaf Market
from Salt Lake City, Utah, USA
started May 1974
$400,000
revenue/mo
4
Founders
150
Employees
market size
$63B
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
SEO
business model
content-library
best tools
Walmart, Quickbooks, Dropbox
time investment
Full time
pros & cons
35 Pros & Cons
tips
3 Tips
Discover what tools recommends to grow your business!
Discover what books Parker recommends to grow your business!

Hello! Who are you and what business did you start?

I’m Parker Garlitz, one of the Co-Founders of True Leaf Market. We are an independent seed company offering heirloom, non-GMO and organic seeds. We also offer growing supplies and starter kits. We sell to home gardeners up to professional growers. We offer traditional vegetable garden, flower and herb seeds as well as specialty seeds like microgreens, sprouts, and wheatgrass. The other Co-Founders are Lance Heaton, Kaitlin Jones & Robb Baumann.

how-we-started-a-400k-month-business-selling-seeds-and-growing-supplies

What's your backstory and how did you come up with the idea?

Our history is a little complicated because True Leaf Market as a business is the culmination of several businesses that all came together. There are various threads that weave together. I’ll start with my thread first.

In 2000, my sister...

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