How We Created A $60K/Month Innovative Car Seat Buckle Release Tool And Got Featured On Shark Tank

April 6th, 2021
Becca Davison
Founder, UnbuckleMe
$150K
revenue/mo
2
Founders
2
Employees
UnbuckleMe
from Houston, TX, USA
started July 2016
$150,000
revenue/mo
2
Founders
2
Employees
market size
$57.5B
starting costs
$11.7K
gross margin
88%
time to build
270 days
average product price
$2500
growth channels
Organic social media
business model
content-library
best tools
Wave, Facebook Ads, Venmo
time investment
Full time
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Hello! Who are you and what business did you start?

I am Becca Davison, and I am the co-inventor of UnbuckleMe, an innovative, patented tool that makes it easy to open kids’ car seat buckles. After college I lived in NYC for 8 years, working in the corporate world in Human Resources for two global investment banks. I moved back to Houston with my husband in 2014 and transitioned to management consulting. We started our family and currently have two daughters, ages 3 and 5 years old.

Our business was born from my need for childcare, as I needed my mom’s help with my daughter when I went back to work after maternity leave. I currently spend most of my time growing our business, UnbuckleMe, and continue to consult a few hours/week for energy clients in Houston.

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What's your backstory and how did you...
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