Balsamiq

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How We Started A $550K/Month Wireframing Software Company

March 1st, 2020

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Giacomo (Peldi) Guilizzoni

Founder, Balsamiq

$550K

revenue/mo

Founders

Employees

Balsamiq

balsamiq.com

from Bologna, Emilia-Romagna, Italy

started June 2008

$550,000

revenue/mo

Founders

Employees

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Discover what books Giacomo recommends to grow your business!

Different: Escaping the Competitive Herd Youngme Moon

Badass: Making Users Awesome Kathy Sierra

Drive: The Surprising Truth About What Motivates Us Daniel H. Pink

How to Win Friends & Influence People Dale Carnegie

It's Always Personal: Navigating Emotion in the New Workp... Anne Kreamer

Want more updates on Balsamiq? Check out these stories:

1. My Wire-framing SaaS Is Still Bootstrapped And Making $6.6M/Year [Update] (2024) ➜

Hello! Who are you and what business did you start?

Hi, I’m Natalie Gould the CFO at Balsamiq. First, it’s important to note I didn’t start our business. I’ve been honored to help build it with my colleagues for the last soon-to-be 10 years.

We make Balsamiq Wireframes (formerly Balsamiq Mockups), a low-fidelity wireframing tool for designing software. My long-time friend Giacomo “Peldi” Guilizzoni founded the company in 2008, and I joined the team as employee six in 2010. While Peldi initially intended Balsamiq to be a one-person business, our team has grown today to 33 people, located in two US states and four European countries, with current revenue of about $550,000 a month.

We sell our software world-wide in electronically downloaded versions, subscription-based Software as a Service (SaaS), as a standalone tool, as well as integrations...

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