MarketBeat

How I Started A $36M/Year Stock Market Research Newsletter

December 29th, 2019
Matt Paulson
Founder, MarketBeat
$3.42M
revenue/mo
1
Founders
18
Employees
MarketBeat
from Sioux Falls, South Dakota, USA
started January 2011
$3,416,000
revenue/mo
1
Founders
18
Employees
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Hello! Who are you and what business did you start?

My name is Matt Paulson and I’m the founder of MarketBeat, a financial media company that empowers individual stock investors to make better trading decisions by providing objective financial information and real-time market data.

In other words, we make it easy for investors to research stocks. We publish a series of investment newsletters surrounding different investing strategies, such as following Wall Street analysts’ recommendations or investing in dividend stocks. Our flagship newsletter, MarketBeat Daily Ratings, currently has more than 1 million active email subscribers. Our website, MarketBeat.com, offers a variety of financial calendars, original news content, stock screeners and other investment research tools. MarketBeat’s network of websites attract more than 8 million visitors each month.

Our company operates on a freemium model. We cover our costs for our free subscribers through advertising on our website and in our email newsletters. We also sell premium subscriptions at $20.00-$40.00 per month which provide additional features, data and research tools. Currently about 75% of our revenue is from advertising and 25% is from...

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