19 Companies That Use Walmart Marketplace [2024]

PocketGel, founded in 2015, offers packets of on-the-go hair styling products and has sold in over 200 Walmart locations nationwide. Their top strategies for attracting and retaining customers include social media marketing on Instagram, using email marketing via MailChimp, and offering free samples.

A former felon's passion for makeup and skincare led her to launch FBI Cosmetics, which has grossed over $62,000 in sales since July 2020, through social media marketing, brand partnerships, and online sales at Walmart.com.

Husband and wife duo Audrey & Rob Wynkoop built the Worm Bucket, an indoor composting kit for individuals living in apartments and condos, and have now launched on Amazon as well as their own Shopify store, currently doing $6500 in monthly revenue.

ChipMonk co-founders built a mail-order bakery selling low carb, gluten-free desserts, making around $25,000 a month with growth through e-commerce, and plans to tighten budgets and conserve cash in challenging times.

An ecommerce business, founded with one product in 2003, offering energy conservation products such as insulating covers for pull-down attic ladders that reduce heat and energy loss by sealing the attic, grew into a million-dollar business through a mix of low-cost website design, direct sales, online channels including Ebay and Amazon, word-of-mouth referrals and targeted influencer campaigns aimed at building code officials and architects.

Case study of World Wide Stereo, a consumer electronics company with a profitable $56 to $62 million business, known for their excellent customer service and online shopping experience, as well as their focus on providing a higher quality of entertainment and environmental control through electronics.

Chad Rubin, founder of Think Crucial and CEO of Skubana, shares his experience in building and scaling his e-commerce business from scratch using scrappy tactics and integrated e-commerce management software.

Pawstruck.com founder and CEO Kyle Goguen shares the story of how his all-natural, reasonably-priced pet supply e-commerce business became one of the fastest growing companies in the US, ranking #87 on the Inc 500 in 2018, and is projected to surpass 8 figures in revenue in 2019.

UnbuckleMe is a profitable business that has created an innovative tool to open kids' car seat buckles, generating a monthly revenue of $60K and attracting a range of customers from grandparents to parents with freshly done nails.

Scarpetta Shoes saw sales increase over 200% in 2018-2019, achieving a revenue of $3.6 million annually. They now ship to over 60 countries, have an inventory of over 40,000 pairs of shoes, and plan to expand their brick and mortar presence to account for 80% of profits by 2020.

BalloonWorks quadrupled revenue and doubled its team in 2019, without any outside funding, while specializing in creating dynamic balloon installations for brands and celebrities such as Paris Hilton, Kyle Richards, and Maybelline Cosmetics.

True Leaf Market, an independent seed company offering heirloom, non-GMO, and organic seeds, growing supplies, and starter kits, has grown to a profitable $400k/month business, with revenue diversified across their website, 3rd party online sellers, Amazon, eBay, brick and mortar health food stores, and fulfillment services, and plans to continue growth through acquisitions and onboarding 50 to 100 new SKUs monthly.

Camelbacktrading founder Paul Asmar has found success in the volatile trading business by offering affordable and personalized education and training to traders of all ages, and has grown his voice channel trading room from 0 to 130 traders in just three months.

A multipreneur shares how she built a successful print on demand side hustle, generating $120,000 per year through multiple brands spread over various platforms.

This founder went from an engineering student to a booming eCommerce agency, showcasing a leap from traditional career paths to entrepreneurial success. With a projected $2 million revenue for 2024, this case study highlights the strategic multi-channel selling approach that propelled this company to rapid growth.