Funky Fat Foods

How I Started A $20K/Month Business Selling High-Fat, No Crap, Nutritious Snacks

November 22nd, 2019
Louisa Mesquita Bakker
Founder, Funky Fat Foods
$20K
revenue/mo
1
Founders
1
Employees
Funky Fat Foods
from Amsterdam, North Holland, The Netherlands
started February 2018
$20,000
revenue/mo
1
Founders
1
Employees
market size
$449B
avg revenue (monthly)
$438K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Email marketing
business model
subscription
best tools
Instagram, Shopify, MailChimp
time investment
Full time
pros & cons
35 Pros & Cons
tips
12 Tips
Discover what tools recommends to grow your business!
platform
email
reviews
social media
accounting
productivity
design
Discover what books Louisa recommends to grow your business!
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Hello! Who are you and what business did you start?

Hi there, I’m Louisa Mesquita Bakker from Amsterdam, The Netherlands. I’m 26 years old, and last year I launched my food company Funky Fat Foods. Our first product is called KetoCacao, which is a line of low-carb/high-fat chocolate bars. We only use high-quality ingredients to help our customers feel and perform their best. There is no sugar, no soy, no fillers; no crap.

By keeping the ingredients to a minimum, we preserve the quality and nutritional benefits of cacao. Our chocolate bars don’t spike insulin levels and have extra healthy fats from MCTs (medium-chain triglycerides) for more energy and satiation. We believe it’s all about getting long-lasting energy from fat instead of a quick fix from sugar.

We sell our products via our online store and (international) resellers. Our clients vary from active keto/low-carb followers, vegans, diabetics and sports enthusiasts. I’ve launched the MVP in February 2018, we’re now making $20.000 revenue per month, and we're still testing and adapting as we go.

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