How I Started A $2M/Month Premium Oral Care Products Business

Hello! Who are you and what business did you start?

My name is Josh Elizetxe, and I’m from Phoenix, Arizona. I’m the first in my family to graduate from college and I did it at 20 years old. I graduated with a degree in CIS and I did it in two years and graduated with honors, Summa cum laude. I started Snow three years ago because I wanted to provide people with the luxury of whitening their teeth from home. Before the creation of Snow, I used to have an online marketing agency that I started in my teens and it was bought out in my early twenties.

My company only sells products that have been designed and tested by us. Our flagship product is our original at-home teeth whitening. It was the first product that created our current loyal customer base. Our typical customer is women 25 and up, women who take care of their appearance and want a beautiful white smile. According to clinical trials, the serum that comes in our wand causes little to no sensitivity and that was a major appeal for our customers because you get the same results without the nasty side effects.

This year we’re expecting to do 2 or 3 times more sales last year’s Q4 so the team and I are stoked to see our hard work come to fruition.