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How We Launched A $750K/Month Idea Management Software

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$750,000
revenue/mo
4
Founders
53
Employees
product
IdeaScale
from San Francisco
started March 2009
$750,000
revenue/mo
4
Founders
53
Employees
195K
alexa rank
4.57K
followers
222
subs

Hello! Who are you and what business did you start?

Hey there! I’m Rob Hoehn and I’m the Co-Founder of a B2B Software as a Service (SaaS) company called IdeaScale. It’s crowdsourcing software that companies and government organizations use to gather, prioritize, and transform ideas from the crowd. What do they turn them into? Those ideas become products, public policies, marketing campaigns, workplace improvements, and other fun stuff.

This means our customers are innovators (no eye-rolling, please!) - no, literally about 40% of our customers work in an innovation department. Our other customers are working in other departments, but they’re concerned with digital transformation, continuous improvement, business strategy, and other initiatives and they use our software to gather ideas from their employees, customers, partners, or the public on how they can make their organization better and what they should focus on next.

We’re a bootstrapped company, which means that we think of our customers as our investors. We are driven by their requests, their successes, their challenges, and their referrals. Over the course of ten years, we’ve grown our company to almost $750,000/month.

An...

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