How I Started A $140K/Month Flights And Holidays Deals Newsletter

July 13th, 2021

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Garth Adams

Founder, I Know The Pilot

$70K

revenue/mo

Founders

Employees

I Know The Pilot

iknowthepilot.com.au

from Melbourne

started May 2016

$70,000

revenue/mo

Founders

Employees

Discover what tools recommends to grow your business!

Mailgun

social media tool-icon

Later.com

other

Unbounce

Later

Azure

Discover what books Garth recommends to grow your business!

Traction: Get a Grip on Your Business Gino Wickman

📗

The Everything Store: Jeff Bezos and the Age of Amazon Brad Stone

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1. During COVID-19 I Acquired More Websites For My Portfolio [$70K MRR] (2022) ➜

Hello! Who are you and what business did you start?

Hi, my name is Garth Adams, founder of I Know The Pilot. We send out airfare and accommodation deals to our subscribers every day. While other travel deal sites rely on paid subscriptions, we have been 100% free from day 1.

Since starting in 2016 as an email list attached to a simple WordPress site, we have grown to have our own iOS and Android apps, custom sites, and a thriving social community. We expanded from Australia to include New Zealand and the USA - with localized versions of the apps, sites, and communities for each market.

At its height, we had over 780,000 email subscribers, 110,000 app users, and 550,000 Facebook fans. Traffic was over a million visits a month. We were doing it all with only 2 full-time employees and 3 part-time contractors, so in Feb/20 we hired another full-time developer.

And then the pandemic hit. Australia closed its borders and international leisure travel went to zero. Soon after, most of the country went into hard lockdown. For a travel business doing 95% international flights, it wasn’t good.

But I’m getting ahead of myself. Let’s take it back to how I got started, and then...

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