ZZZ Bears

How I Built A Teddy Bear Business Helping Military Kids Sleep At Night

August 21st, 2019
Justin Baum
Founder, ZZZ Bears
$35K
revenue/mo
1
Founders
0
Employees
ZZZ Bears
from Winston-Salem, North Carolina, USA
started June 2015
$35,000
revenue/mo
1
Founders
0
Employees
market size
$7.02B
avg revenue (monthly)
$418K
starting costs
$13.7K
gross margin
45%
time to build
210 days
average product price
$5
growth channels
Email marketing
business model
content-library
best tools
Klaviyo, Instagram, Twitter
time investment
Full time
pros & cons
35 Pros & Cons
tips
4 Tips
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Hello! My name is Justin Baum and I’m the founder and ZZZEO of ZZZ Bears (like getting your zZZ’s). We make a line of teddy bears dressed in military uniforms named SGT SLEEPTIGHT that protect kids as they sleep from bad dreams, fear of the dark, monsters under the bed and more!

But SGT SLEEPTIGHT is much more than a bear in a military uniform. He’s part of a military grade sleep system that includes a door hang, sleeptight oath, and stickers shaped like military commendation medals awarded to kids who sleep through the night.

Our customers are primarily military families - both active duty and veterans - and we sell both online and on Marine, Coast Guard and Navy bases around the world. In the last two years, we were also carried by Target stores nationwide and appeared on ABC’s The View!

how-i-built-a-teddy-bear-business-helping-military-kids-sleep-at-night

What's your backstory and how did you come up with the idea?

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