Everflow

How We Developed A SaaS Partner Marketing Platform

May 31st, 2021
Kanwar Dhaliwal
Founder, Everflow
$1.25M
revenue/mo
3
Founders
82
Employees
Everflow
from Mountain View
started May 2016
$1,250,000
revenue/mo
3
Founders
82
Employees
market size
$172B
avg revenue (monthly)
$240K
starting costs
$11.7K
gross margin
93%
time to build
210 days
average product price
$35
growth channels
Word of mouth
business model
subscription
best tools
Google Drive, G Suite, Webflow
time investment
Full time
pros & cons
39 Pros & Cons
tips
6 Tips
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Hello! Who are you and what business did you start?

Hi! I'm Kanwar Dhaliwal. I’m COO, and one of three Everflow co-founders and seed investors. The Everflow platform is a tracking, measurement, and analytics tool for digital advertising. Our customers are anyone from DTC brands to ad networks to affiliate marketers, and almost anyone in between. If you’ve got an offer, then our solution can help you track and optimize its performance. It’s designed to aid marketers with understanding so that they can make informed strategic decisions about their ad spend.

The digital ecosystem has evolved drastically since we started, so we continue to iterate and evolve with our customers. We’ve been a bootstrapped company from the get-go in 2016, and today, our team of 45 is serving nearly 700 customers. Profitably.

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What's your backstory and how did you...
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