Lazyjack Press

I Started A Preppy Clothing Brand That Makes $21K/Month

March 20th, 2018
Miriam Zelinsky
Founder, Lazyjack Press
$21K
revenue/mo
1
Founders
0
Employees
Lazyjack Press
from New York, New York, USA
started May 2012
$21,000
revenue/mo
1
Founders
0
Employees
market size
$558B
starting costs
$35.6K
gross margin
50%
time to build
240 days
average product price
$120
growth channels
Organic social media
business model
content-library
best tools
Shopify, Facebook, Instagram
time investment
Full time
pros & cons
22 Pros & Cons
tips
5 Tips
Discover what tools recommends to grow your business!
Discover what books Miriam recommends to grow your business!
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Hello! Who are you and what are you working on?

Hi guys! My name is Miriam Zelinsky and I’m the founder of Lazyjack Press. I started the company more than five years ago in order to create a better quality prep brand.

I design the goods here in New York, but I have them made with the finest Italian silk in Italy. Besides the excellent quality, I’ve named each and every one of my designs so it’s not just another boring tie collecting dust in your closet.

I focus primarily on luxury men’s accessories like ties, bow ties, pocket squares, and socks (which are the best sellers) but there are also a smattering of other products like boys’ bow ties and ladies’ scarves, for example.

My flagship design is the red party cup that I’ve named “The Re-Rack.” It’s on a tie, bow tie, socks, even the rim around my fleece vest and keychains – but even more popular, is the “Mullet tie: Business in the Front, Party in the Back.” It is gorgeous Italian woven silk on one side and then has our signature Re-Rack design on the inside lining so you can wear it to a more conservative office but not sacrifice any of the fun!

When I first started Lazyjack Press, I was convinced that my audience was...

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