Xero Shoes

Xero Shoes: Growing A Shoe Brand to $460K/month

August 20th, 2018
Steven Sashen
Founder, Xero Shoes
$4M
revenue/mo
2
Founders
67
Employees
Xero Shoes
from Broomfield, Colorado, USA
started November 2009
$4,000,000
revenue/mo
2
Founders
67
Employees
market size
$468B
avg revenue (monthly)
$453K
starting costs
$26.5K
gross margin
46%
time to build
360 days
average product price
$75
growth channels
SEO
business model
Affiliate Marketing
best tools
Paypal, Google Workspace, Google Analytics
time investment
Full time
pros & cons
32 Pros & Cons
tips
9 Tips
Discover what tools recommends to grow your business!
Discover what books Steven recommends to grow your business!

Hello! Who are you and what are you working on?

Hi, I’m Steven Sashen and I’m the co-founder (with my wife, Lena Phoenix) and CEO of Xero Shoes.

Xero Shoes are addictively comfortable, lightweight, minimalist, casual and performance shoes and sandals that people in 97 countries wear for everything from a walk on the beach to a mountain hike to running a 256k ultra marathon across Madagascar.

Everything we do is based on what’s natural.

Your feet are made to bend, flex, move and FEEL the world. One-quarter of the bones and joints in your ENTIRE body are in your feet and ankles; you have more nerve endings in your soles than anywhere but your fingertips and lips.

Comfort and performance come from using your feet naturally.

That's what Xero Shoes let you do.

  1. Natural Fit -- wide toe boxes let your toes spread and relax. A non-elevated (zero-drop) heel for proper posture.
  2. Natural Motion -- super flexible to...
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