Southern Elegance Candle Company

How I Started A $20K/Month Southern Inspired Candle Business

January 16th, 2020
DShawn Russell
$140K
revenue/mo
1
Founders
20
Employees
Southern Elegance...
from Raeford, North Carolina, USA
started January 2016
$140,000
revenue/mo
1
Founders
20
Employees
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Hello! Who are you and what business did you start?

Hello! My name is D’Shawn Russell and I am the founder and CEO of Southern Elegance Candle Company. I started the company 4 years ago as a side hustle to make some extra money on the weekends and to get me out of the house. But it quickly grew to much more than I expected.

Southern Elegance Candle Company is all about loving and living in the South. We created home fragrance products that all have a southern theme to them and all of our fragrances are based on Southern agriculture. Apple? Check! Pine? Check! Cotton (or course) Check! Missing the Southern Sunshine? We got a fragrance for you. Our core group of customers are women that live in the South or people that appreciate Southern culture.

Our flagship products at...

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