On Acquiring And Scaling To $60K/Month An Everyday Carry Ecommerce Company

July 1st, 2020

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James Montgomery

Founder, Everyman

$60K

revenue/mo

Founders

Employees

Everyman

everyman.co

from Cedar Rapids, Iowa, USA

started April 2016

$60,000

revenue/mo

Founders

Employees

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Hello! Who are you and what business did you start?

My name is James Montgomery, and I am the owner and CEO of Everyman. Everyman is an everyday carry (EDC) eCommerce company that focuses on providing premium products for men. Our main products are wallets, pens, travel packs, and EDC tools. Over the last three years, we have become best known for the Grafton Pen and the Hideout Pack.

Our main demographic is men between the ages of 25 and 45 seeking the minimalist lifestyle that necessitates the use of high-quality EDC products. We describe ourselves as those with a sense of wonder who, in essence, desire to live Everyday. Better. As one who travels over 100,000 miles internationally each year and takes only what I can carry, I am constantly looking for functional and built-to-last gear.

Last October we completed a major revamp of our brand and website. We are currently producing about $60,000 per month in revenue and plan to continue growing our product line.