TomboyX

How A Gender Neutral Garment Became A $500K/Month Business

March 13th, 2018
Fran Dunaway
Founder, TomboyX
$2M
revenue/mo
2
Founders
34
Employees
TomboyX
from Seattle, Washington, USA
started March 2013
$2,000,000
revenue/mo
2
Founders
34
Employees
market size
$26.3B
avg revenue (monthly)
$4.56M
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
SEO
business model
subscription
best tools
Shopify, Klaviyo, Instagram
time investment
Full time
pros & cons
35 Pros & Cons
tips
20 Tips
Discover what tools recommends to grow your business!
Discover what books Fran recommends to grow your business!
Want more updates on TomboyX? Check out these stories:

Hello! Who are you and what are you working on?

My name is Fran Dunaway and I am CEO and Co-Founder of TomboyX. We make underwear, swim, and loungewear that isn’t for everybody but is for anybody.

That’s right, a gender-neutral company that is focused on fit and quality. We are all inclusive so offer every style in sizes XS to 4X. We’ve gone from zero employees 2 years ago to 15 today and have consistently increased our revenue over 100% each year.

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What's your backstory and how did you come up with the idea?

When we started the company, my co-founder (and wife) Naomi and I didn’t know a knit from a woven. We just had a burning desire to make beautiful button-up shirts, like a Ben Sherman for women.

We wanted to create a shirt with fine quality fabric, fun details and fit for a woman’s body. At the time, we both had careers that we loved and made a...

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