EPIPHANY LA

How I Started A $12K/Month Business Selling Push-Up Padding Inserts

April 17th, 2020
Jocelyn Thompson
Founder, EPIPHANY LA
$40K
revenue/mo
1
Founders
0
Employees
EPIPHANY LA
from Los Angeles, California
started July 2017
$40,000
revenue/mo
1
Founders
0
Employees
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Hello! Who are you and what business did you start?

My name is Jocelyn Thompson and I own a one-product brand called Epiphany LA. My product is a foam push-up padding insert designed to be slipped into the pocket of a sports bra or swimsuit top. I designed the inserts myself and they are currently patent-pending. My customer is any woman, age 16 and up, who wants to add some size to flimsy swimsuit tops and unflattering sports bras. I believe that any woman who enjoys a push-up bra will also be drawn to my product.

how-i-run-a-12k-month-push-up-padding-inserts-e-commerce-with-a-full-time-job

My main source of revenue is from Amazon USA, but I also sell on Amazon Canada, eBay, and my Shopify store. Outside of basic sponsored ads on Amazon, I have done zero advertising and attribute my sales to organic SEO and having a superior product.

My product is seasonal with April, May, and June being my highest grossing months. In the first week of March, I...

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