Outline Planner

How I Created A $4K/Month Digital Planner

February 5th, 2021
Ralu Petrea
Founder, Outline Planner
$3K
revenue/mo
1
Founders
1
Employees
Outline Planner
from Bucharest, Romania
started November 2018
$3,000
revenue/mo
1
Founders
1
Employees
market size
$239B
avg revenue (monthly)
$6.14K
starting costs
$10.9K
gross margin
78%
time to build
150 days
average product price
$50
growth channels
SEO
business model
content-library
best tools
Etsy, Stripe, Paypal
time investment
Full time
pros & cons
42 Pros & Cons
tips
3 Tips
Discover what tools recommends to grow your business!
Discover what books Ralu recommends to grow your business!

Hello! Who are you and what business did you start?

I’m Ralu Petrea, the founder (and UX Designer) at Outline Planner, the paperless planner that took me one week to launch and two years to refine. I started this project as a test, with a €499 initial investment, and it paid off since my first week. It is my full-time job two years later, and I am now open to growing my team.

I always make plans that work for me, yet I don't know how to teach people how to make plans. So, I created a tool that they can plug in and play with on their iPads. I embedded my mind into this instrument to make actionable plans in a more logical and organized way.

Before moving forward, I should mention what paperless planners (aka digital planners) are. Literally, they’re JUST like physical paper planners that live on your tablet. Picture an easy to carry notebook that has all your life inside; that feels like writing on paper, yet it allows you to add endless space for notes, arrange pages, correct mistakes, add images, and move your handwriting all over the place effortlessly. That's a digital planner.

Technically, a digital planner is a PDF template (with or without hyperlinks) that only works...

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