How I Started A $7.5K/Month Blog About Personal Finances

February 29th, 2020
Alexis Schroeder
Founder, FITnancials
$11.3K
revenue/mo
1
Founders
1
Employees
FITnancials
from Colorado, USA
started January 2013
$11,250
revenue/mo
1
Founders
1
Employees
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Hello! Who are you and what business did you start?

Hey! My name’s Alexis and I run a personal finance blog called Fitnancials. I teach millennial women how to manage their money, save & invest more, and earn extra money with side hustles.

I actually started my business back in 2013 as a fun hobby. Fitnancials was originally a health and fitness blog (as well as personal finance), but I ended up ditching the health portion altogether because it no longer resonated with me anymore. I wanted to be hyper-focused on finances.

I had zero intention of creating any income from Fitnancials. It was purely a passion project where I shared tips and tricks with my friends and family (because people were always asking me for weight loss tips since I had lost 60 pounds).

Over the next few years, I started writing about personal finance more and Fitnancials blossomed into this journey of my genuinely loving personal finance. I paid off $40,000 in debt and graduated college debt-free. I also earned $80,000...