Sock Club

How I Started A $1M/Month Business Selling Custom Socks

October 22nd, 2019
Dane Jensen
Founder, Sock Club
$1M
revenue/mo
2
Founders
38
Employees
Sock Club
from Austin, Texas, USA
started May 2011
$1,000,000
revenue/mo
2
Founders
38
Employees
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Hello! Who are you and what business did you start?

Hi, Dane Jensen here, my business partner Noah and I run Sock Club. Our flagship product is socks of course. We started Sock Club as a monthly subscription where we would deliver a pair of unique socks to our customers every month. As we’ve grown we’ve developed a manufacturing supply chain here in the United States. Having the ability to make our own socks made it possible to enter the new market of custom socks. Now making custom socks is 90% of our business and the subscription 10%. Last year we did $12M+ in revenue and we plan to do more than that this year.

how-i-started-a-1mm-month-business-selling-custom-socks

What's your backstory and how did you come up with the idea?

I was living in Austin, TX running and biking around being a twenty-something-year-old working as a web...

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