Parker Baby Co.

How We Started A $325K/Month Practical Baby Products Brand

June 26th, 2020
Kirsten and Sam
Founder, Parker Baby Co.
$500K
revenue/mo
2
Founders
2
Employees
Parker Baby Co.
from Colorado, USA
started October 2015
$500,000
revenue/mo
2
Founders
2
Employees
market size
$18.2B
avg revenue (monthly)
$255K
starting costs
$18.9K
gross margin
43%
time to build
270 days
growth channels
Email marketing
business model
content-library
best tools
Google Drive, Amazon FBA, Adobe Suite
time investment
Full time
pros & cons
24 Pros & Cons
tips
3 Tips
Discover what tools recommends to grow your business!
Discover what books Kirsten recommends to grow your business!
Want more updates on Parker Baby Co.? Check out these stories:

Hello! Who are you and what business did you start?

We are Sam and Kirsten, a husband and wife team from Parker, Colorado. Parker Baby Co. specializes in practical baby products that are designed to simplify parenthood. As parents of 4 kids under the age of 5 years old, we find inspiration for new products everywhere. Most of our products are inspired directly by our kids.

Our most well-known product is our Birch Bag Diaper Backpack in Cream:

how-we-started-a-325k-month-practical-baby-products-brand

We always struggled to find a diaper bag that was: 1) Large enough to hold enough baby stuff for twins; 2) Stylish enough to carry everywhere; 3) Gender-neutral so Dad can comfortably use it, and 4) Affordable. So we designed one and launched it in 2017. I’ve always felt that the Birch Bag was the product that pushed us from “side hustle” to “this...

Sorry, you need to login and/or become a member to view the rest of this content.

Want to start a baby products kiosk? Learn more ➜