Mellow Cosmetics

How This Mom Started A $400K/Year Vegan, Cruelty Free Makeup Business

April 9th, 2021
Ima Asali
Founder, Mellow Cosmetics
$20K
revenue/mo
1
Founders
4
Employees
Mellow Cosmetics
from Brisbane, QLD
started June 2014
$20,000
revenue/mo
1
Founders
4
Employees
market size
$82.3B
avg revenue (monthly)
$10.4K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Organic social media
business model
content-library
best tools
Fomo, Growave , Instagram
time investment
Full time
pros & cons
35 Pros & Cons
tips
2 Tips
Discover what tools recommends to grow your business!
reviews
social media
other
Discover what books Ima recommends to grow your business!
Want more updates on Mellow Cosmetics? Check out these stories:

Hello! Who are you and what business did you start?

Hi guys, My name is Ima, I am the Founder of Mellow Cosmetics. We are an online beauty store based in Brisbane Australia, we do however have customers from Europe, the U.S, Canada, and the Middle East. We sell a range of Lipsticks, Lip Paints, Eyeshadow Palettes, Highlighters, and more, super cute packaging to go with high-quality formulations.

I started from making $0 in the first year to making over $400,000 per year just from online sales and we have a lot of distributors and retailers stocking my products too.

embed:instagram

What's your backstory and how did you come up with the idea?

In 2014, Mellow started as a small company in a tiny garage. I was on maternity leave after the birth of my first son. It was such a joyful time for me to take care of my son and being away from my full-time corporate job. As I was getting closer to the end of my leave, I felt the urge to stay home and take care of my son but I always had the dream of doing something great to help myself and other women...

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