Dope Dog

How We Started A $16K/Month CBD Dog Treats Company

May 15th, 2020
Michael Benatar and Erin Mastopietro
Founder, Dope Dog
$30K
revenue/mo
2
Founders
2
Employees
Dope Dog
from Los Angeles, California, USA
started September 2017
$30,000
revenue/mo
2
Founders
2
Employees
market size
$103B
avg revenue (monthly)
$587K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Email marketing
business model
subscription
best tools
Shopify, Klaviyo, Instagram
time investment
Full time
pros & cons
35 Pros & Cons
tips
8 Tips
Discover what tools recommends to grow your business!
email
reviews
social media
productivity
referral
fulfillment
inventory
crm
Discover what books Michael recommends to grow your business!
Want more updates on Dope Dog? Check out these stories:

Hello! Who are you and what business did you start?

Hi Guys! Michael and Erin here. We are the co-founders of Dope Dog and we’re on a mission to make dogs happy.

We started Dope Dog in 2017 to bring the benefits of CBD to the pet world. We designed a product we wished we had for our dog James during his recovery from 2 ACL surgeries. The medicine he was prescribed had negative side effects and we were looking for a natural alternative. We started supplementing with CBD and the results were undeniable. We wished there was a dog product on the market for us to continually use on him, and that's how Dope Dog was born!

The first product we created was a human-grade dog biscuit called the Calming Crunchie. Dogs went crazy for it and pet parents were happy to find a quality CBD product that was designed specifically for dogs by dog lovers.

Within the first year, we went from 1 flavor of the Calming Crunchies treat to a full line of 9 products including CBD oils and even a dog shampoo! We’ve been bootstrapped and growing organically since we started and are currently generating 18k in monthly revenue.

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