Starting A Vacuum Business and Growing to $100k/month

$100K
revenue/mo
1
Founders
1
Employees
product
Think Crucial
from Fort Lee, New Jersey, USA
started January 2008
$100,000
revenue/mo
1
Founders
1
Employees
404K
alexa rank
4.99K
followers
6.72K
followers
market size
$3.9B
avg revenue (monthly)
$100K
starting costs
$193K
gross margin
32%
time to build
7 months
average product price
$125
growth channels
SEO
best tools
Bold Brain, Wayfair, Groupon
time investment
Side project
pros & cons
30 Pros & Cons
tips
2 Tips
Discover what tools Chad reccommends to grow your business!
Start An Appliance Repair Business

Hello! Who are you and what are you working on?

I’m Chad Rubin, founder of Think Crucial and co-founder and CEO of Skubana.

Think Crucial sells replacement accessories for the stuff you use around your house-- vacuums, appliances, swimming pool accessories, and almost anything you can think of.

Skubana solves the problems I encountered building and scaling Think Crucial. It’s an all-in-one e-commerce management software that helps you run your entire operation from a single dashboard. At the moment, about 99.9% of my time goes into running and scaling Skubana.

think-crucial-main

What’s your backstory and how did you come up with the idea?

I studied finance in college and started covering internet stocks like Amazon on Wall Street. This really opened up the world of e-commerce to me. At the same time, my parents were running a shop that sold vacuum cleaners along with accessories but it wasn’t doing very well. I started helping them out with their business and took it online while still working crazy banker hours.

When I was let go in 2009 after the crash, I was ecstatic - this was my chance for a whole new beginning in e-commerce. I felt like a kid in a candy store. I helped expand the business, first on Volusion then selling on eBay, and then finally Amazon. Ultimately, I realized I didn’t want to be a reseller-- I wanted to have my own brand. That was the genesis of Think Crucial.

The key is to start small and stay scrappy. Don’t put the cart before the horse - source or create a product customers need, package it right, and sell it. As you grow (and only then), add more.

I started Think Crucial to solve a very real problem. At the time, replacement parts were overpriced and hard to find. I set out to disrupt that market by selling better accessories cheaper and creating a fantastic customer experience.

I was selling on multiple channels with an outsourced warehouse, and towards the end, we had to piece about seven different software systems together to just run the business. That’s when I partnered up with DJ Kunovac to create the powerful software we needed to really run the business. We created an e-commerce management software and layered in some automation functionality to help alleviate the bottlenecks of human labor.

Starting Skubana was a natural progression from being a highly successful seller - I found a problem that impeded the growth of my business and solved it.

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