The 62 Best Books For Agency Founders [2021]

The 62 Best Books For Agency Founders [2021]

A great book can change your outlook on your business.

After interviewing thousands of founders, we put together a list of the most popular books for Services founders.

Here they are:

1. The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich

  • Written by: Timothy Ferriss
  • Link: Amazon

How to reconstruct your life so it's not all about work.

Forget the old concept of retirement and the rest of the deferred-life plan - there is no need to wait and every reason not to, especially in unpredictable economic times.

This new updated and expanded edition includes: More than 50 practical tips and case studies from readers (including families) who have doubled their income, overcome common sticking points, and reinvented themselves using the original book as a starting point * Real-world templates you can copy for eliminating email, negotiating with bosses and clients, or getting a private chef for less than £5 a meal * How lifestyle design principles can be suited to unpredictable economic times * The latest tools and tricks, as well as high-tech shortcuts, for living like a diplomat or millionaire without being either.

Founders that read this book:

74 successful founders have read this book ➜

What founders are saying:

The 4-Hour Workweek by Tim Ferriss helped me get out of the mindset of work for work’s sake.

Cesar Quintero, Fit2Go ($130K/month). Read the full interview ➜

The 4 Hour Work Week is a convicting read because it challenges you to stop just doing “work for work’s sake” or just working to make a lot of money. It encourages you to build a business that serves your life, not the other way around.

Graham Cochrane, The Recording Revolution LLC ($100K/month). Read the full interview ➜

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2. The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

  • Written by: Michael E. Gerber
  • Link: Amazon

An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business.

Small business consultant and author Michael E.

Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

Founders that read this book:

37 successful founders have read this book ➜

What founders are saying:

Personally, I'm not a huge fan of business books, but if pressed, I’d say one of the most influential is The E-Myth by Michael Gerber because of its ideas about efficiency through processes and systems.

Parker Garlitz, True Leaf Market ($400K/month). Read the full interview ➜

The E-Myth by Michael Gerber helped me understand the difference between being a technician and an entrepreneur, and that I really wanted to create a business that runs without me.

Cesar Quintero, Fit2Go ($130K/month). Read the full interview ➜

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3. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

  • Written by: Eric Ries
  • Link: Amazon

Most startups fail.

But many of those failures are preventable.

Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Founders that read this book:

54 successful founders have read this book ➜

What founders are saying:

We are big fans of the Lean Startup, which aims to eliminate market risk before technical risk. It basically says that the question is not "Can this product be built?" Instead, the question is "Should this product be built?". It’s right in the principles.

Auston Bunsen, CBlocks.io ($32K/month). Read the full interview ➜

We learned quickly not to create or source a lot of any one thing before testing to see if it would sell. We love the lean startup approach. Fail fast and go bigger only on the products we know will succeed. That allows us to minimize losses and maximize revenue.

David Dennis, Ventana Surfboards & Supplies ($8K/month). Read the full interview ➜

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4. How to Win Friends & Influence People

  • Written by: Dale Carnegie
  • Link: Amazon

'How to Win Friends and Influence People' is one of the first best-selling self-help books ever published.

Just after publishing, it quickly exploded into an overnight success, eventually selling more than 15 million copies worldwide, and pioneering an entire genre of self-help and personal success books.

This classic book will turn your relationships around and improve your interactions with everyone in your life.

Founders that read this book:

45 successful founders have read this book ➜

What founders are saying:

This is the staple of entrepreneur handbooks.

Adam Elliot, D*** At Your Door ($25K/month). Read the full interview ➜

One of my favorite books of all time. We got to where we are a lot of the time from networking, meeting people, and getting connected with others, and I think if you can learn the art of becoming a person that others connect with, you will open up yourself to a lot more opportunities in life and business.

Braydon Moreno, Robo 3D ($150K/month). Read the full interview ➜

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5. Start with Why: How Great Leaders Inspire Everyone to Take Action

  • Written by: Simon Sinek
  • Link: Amazon

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why.

It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things.

In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it's the complete opposite of what everyone else does.

And it all starts with WHY.

Founders that read this book:

26 successful founders have read this book ➜

What founders are saying:

We just had the team read Start With Why. I think it help us hone our mission and brand vision and get everyone on the same page. I tend to read online articles on specific business or e-commerce topics.

Mike Scully, Lever Gear ($42K/month). Read the full interview ➜

This book provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

DShawn Russell, Southern Elegance Candle Company ($100K/month). Read the full interview ➜

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6. Traction: Get a Grip on Your Business

  • Written by: Gino Wickman
  • Link: Amazon

Don't let common problems run you and your business.

Get a grip and gain control with the Entrepreneurial Operating System (EOS).

Based on years of real-world implementation, the EOS is a practical method for achieving the business success you have always envisioned.

Founders that read this book:

35 successful founders have read this book ➜

What founders are saying:

For those who have some ‘lift’ in your business, I strongly suggest the book Traction (Gino Wickman) to organize your business and its components as it grows in complexity. It’s an “entrepreneurial operating system” and what’s great is it helps you with some very practical tools that will help your team and processes be sustainable. Tip: the book is great, but don’t be afraid to customize/adjust the advice to suit your own needs.

Andy Hayes, Plum Deluxe Tea ($75K/month). Read the full interview ➜

I would also recommend for anyone looking to move beyond just starting out to either get Traction by Gino Wickman or Scaling Up by Verne Harnish. These are very good roadmaps to running a successful business.

Logan Christopher, Lost Empire Herbs ($300K/month). Read the full interview ➜

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7. Good to Great: Why Some Companies Make the Leap and Others Don't

  • Written by: Jim Collins
  • Link: Amazon

Founders that read this book:

31 successful founders have read this book ➜

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8. Think and Grow Rich

  • Written by: Napoleon Hill
  • Link: Amazon

This book contains money-making secrets that can change your life.

Think and Grow Rich, based on the author’s famed Law of Success, represents the distilled wisdom of distinguished men of great wealth and achievement.

If you learn and apply the simple basic techniques revealed here, you will have mastered the secret of true and lasting success—and you may have whatever you want in life!

Founders that read this book:

30 successful founders have read this book ➜

What founders are saying:

A book I have referenced and re-read over the past 30 years. I prefer non-fiction and stories of successful people and their journey to success. I have spent most of my reading time devoted to books on famous scientists and how they were able to make important discoveries but most importantly how they learned from the mistakes and unsuccessful experiments to pivot, design new experiments to get to answers to important biological questions.

Nathan S. Bryan, Pneuma Nitric Oxide ($0/month). Read the full interview ➜

This book is amazing for way too many reasons to explain, but if you're an entrepreneur and you want to be amazing it's just a must-read period.

Mitchel Matthews, Adrenaline Offroad ($45K/month). Read the full interview ➜

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9. Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

  • Written by: James Clear
  • Link: Amazon

The instant New York Times bestseller.

Over 1 million copies sold! Tiny Changes, Remarkable Results No matter your goals, Atomic Habits offers a proven framework for improving--every day.

Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.

Founders that read this book:

14 successful founders have read this book ➜

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10. Delivering Happiness: A Path to Profits, Passion, and Purpose

  • Written by: Tony Hsieh
  • Link: Amazon

Pay brand-new employees $2,000 to quit Make customer service the responsibility of the entire company-not just a department Focus on company culture as the #1 priority Apply research from the science of happiness to running a business Help employees grow-both personally and professionally Seek to change the world Oh, and make money too .

.

Fast-paced and down-to-earth, DELIVERING HAPPINESS shows how a very different kind of corporate culture is a powerful model for achieving success-and how by concentrating on the happiness of those around you, you can dramatically increase your own.

Founders that read this book:

20 successful founders have read this book ➜

What founders are saying:

Two great books have changed the direction of our company is Delivering Happiness by Tony Hsieh, and The 4-Hour Workweek by Tim Ferriss.

Travis Richardson, Impressions Agency ($100K/month). Read the full interview ➜

A great story about company culture - it has inspired me on ways to incorporate it into Spuds.

Paul Dickey, Spuds ($15K/month). Read the full interview ➜

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11. The Power of Habit: Why We Do What We Do in Life and Business

  • Written by: Charles Duhigg
  • Link: Amazon

In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed.

With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.

At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work..

With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.

At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.

Founders that read this book:

11 successful founders have read this book ➜

What founders are saying:

Habits are some of the most powerful things in life, I’m currently reading The Power Of Habit by Charles Duhigg and it really helps understand how much of what we do is a habit and why they are so important.

Luis Camacho, Fantôm Agency ($25K/month). Read the full interview ➜

This book really helps you understand how habits are formed and how they can be changed. Habits are at the core of what we do, and learning the science will help you better understand yourself and your clients.

Andrei Calinescu, One Life Meals ($130K/month). Read the full interview ➜

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12. Built to Sell: Creating a Business That Can Thrive Without You

  • Written by: John Warrillow
  • Link: Amazon

According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them.

Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own.

  • Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.

Founders that read this book:

10 successful founders have read this book ➜

What founders are saying:

This book had a strong influence on me and I recommend it a lot. The advice in this book isn’t just for folks who are in that mode - it has lots of ideas for how to streamline your business through standardizing on products (or services) and creating standard operating procedures that staff can easily be trained on, that I learned a lot from.

Jói Sigurdsson, CrankWheel ($31.2K/month). Read the full interview ➜

This book has been a game-changer for me, the insights are extremely valuable.

Sam Wilcox, Tribecto Automations ($10K/month). Read the full interview ➜

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13. Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

  • Written by: Mike Michalowicz
  • Link: Amazon

Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.

Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit.

With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

Founders that read this book:

10 successful founders have read this book ➜

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14. The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

  • Written by: Ben Horowitz
  • Link: Amazon

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.

While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one.

Filled with his trademark humor and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz's personal and often humbling experiences.

Founders that read this book:

21 successful founders have read this book ➜

What founders are saying:

I love The Hard Thing About Hard Things. It just puts in perspective how in business there are no easy answers.

Justin Fenchel, BeatBox Beverages ($500K/month). Read the full interview ➜

Any entrepreneur will tell you that building a business is hard. In this book, Ben Horowitz walks through a variety of different types of challenges that you face and provides tangible advice on how to handle them. It’s real, it’s raw, and it’s great.

Hope Horner, Lemonlight ($600K/month). Read the full interview ➜

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15. The 10X Rule: The Only Difference Between Success and Failure

  • Written by: Grant Cardone
  • Link: Amazon

Founders that read this book:

8 successful founders have read this book ➜

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16. Who Moved My Cheese

  • Written by: Spencer Johnson M.D.
  • Link: Amazon

With over 2.5 million copies sold worldwide, Who Moved My Cheese? is a simple parable that reveals profound truths It is the amusing and enlightening story of four characters who live in a maze and look for cheese to nourish them and make them happy.

Cheese is a metaphor for what you want to have in life, for example a good job, a loving relationship, money or possessions, health or spiritual peace of mind.

His works have become cultural touchstones and are available in 40 languages.

Founders that read this book:

6 successful founders have read this book ➜

What founders are saying:

This is a great book about dealing with change in your life.

Adam Elliot, D*** At Your Door ($25K/month). Read the full interview ➜

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17. The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life

  • Written by: Mark Manson
  • Link: Amazon

A generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be "positive" all the time so that we can truly become better, happier people.

For decades, we’ve been told that positive thinking is the key to a happy, rich life.

A much-needed grab-you-by-the-shoulders-and-look-you-in-the-eye moment of real-talk, filled with entertaining stories and profane, ruthless humor, The Subtle Art of Not Giving a F**k is a refreshing slap for a generation to help them lead contented, grounded lives.

Founders that read this book:

11 successful founders have read this book ➜

What founders are saying:

I don’t really read business books anymore. I think it’s a lot more important to focus on the mental health and personal development side of things. For that, I recommend Mark Manson’s The Subtle Art of Not Giving A Fuck.

Benjamin Hebert, Natural Stacks ($200K/month). Read the full interview ➜

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18. Purple Cow, New Edition: Transform Your Business by Being Remarkable

  • Written by: Seth Godin
  • Link: Amazon

You're either a Purple Cow or you're not.

You're either remarkable or invisible.

It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Founders that read this book:

11 successful founders have read this book ➜

What founders are saying:

This book inspired me to build something remarkable. My business is quite controversial, and that’s a good thing. You never want to build something that inspires indifference in people. Build something remarkable.

Justin Anyanwu, Lazy Jar ($250/month). Read the full interview ➜

A book that had a big impact on me was Purple Cow by Seth Godin. E-commerce is super competitive. So you need to do new, weird, unique or remarkable things to stand out with your business.

Dennis Moons, Apes In Space ($1.34K/month). Read the full interview ➜

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19. The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results

  • Written by: Gary Keller
  • Link: Amazon

The One Thing explains the success habit to overcome the six lies that block our success, beat the seven thieves that steal time, and leverage the laws of purpose, priority, and productivity.

A non-fiction, self-help book written by authors and real estate entrepreneurs, Gary W.

Keller and Jay Papasan.

The book discusses the value of simplifying one's workload by focusing on the one most important task in any given project.

Founders that read this book:

16 successful founders have read this book ➜

What founders are saying:

Other marketing and advertising efforts haven’t been as successful for me so for now I am not worrying about them. I read The One Thing and realized that multitasking just means you are doing a lot of things poorly. It is better to wholeheartedly do one thing that works.

Jackie Burke, Tini Lux ($22K/month). Read the full interview ➜

When I was trying to do a bunch of things at once and was having trouble deciding what to focus on, this book helped a lot.

Zach Katz, Framed Tweets ($25K/month). Read the full interview ➜

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20. The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

  • Written by: Chris Guillebeau
  • Link: Amazon

Chris Guillebeau shows you how to lead of life of adventure, meaning and purpose – and earn a good living.

Still in his early thirties, Chris is on the verge of completing a tour of every country on earth – he’s already visited more than 175 nations – and yet he’s never held a “real job” or earned a regular paycheck.

Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back.

You can start small with your venture, committing little time or money, and wait to take the real plunge when you're sure it's successful.

Founders that read this book:

13 successful founders have read this book ➜

What founders are saying:

This book taught me that I didn’t need to spend a lot of money to start a business. So I spent $100 to reserve a domain name and host a website on Wix.

Alexandra Kenin, Urban Hiker SF ($3.75K/month). Read the full interview ➜

I love this book because it inspired me to get started. I used to think that launching a business meant the traditional business plan and bank loan, but that book opened my eyes to the world of microbusinesses.

Jessica Baumgart, Delicious Denver Food Tours ($35K/month). Read the full interview ➜

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21. Zero to One: Notes on Startups, or How to Build the Future

  • Written by: Peter Thiel
  • Link: Amazon

If you want to build a better future, you must believe in secrets.

The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create.

Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.

Founders that read this book:

43 successful founders have read this book ➜

What founders are saying:

I would recommend Zero to One by Peter Thiel to any entrepreneur who’s starting out. I could not put this book down and have re-read it several times.

Eddie Huai, Flyby ($200K/month). Read the full interview ➜

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22. You Are a Badass at Making Money: Master the Mindset of Wealth

  • Written by: Jen Sincero
  • Link: Amazon

Founders that read this book:

7 successful founders have read this book ➜

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23. Influence: The Psychology of Persuasion, Revised Edition

  • Written by: Robert B. Cialdini
  • Link: Amazon

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings.

Dr.

Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Founders that read this book:

12 successful founders have read this book ➜

What founders are saying:

According to Robert Cialdini, who studied the principle of social proof in-depth in his book, “we view a behavior as more correct in a given situation to the degree that we see others performing it”. So for example, if you’re uncertain about purchasing this one product but then you see that “insert famous celebrity name who you really like” posts something it, this would transfer the positive attributes they see in these “celebrities” to the product.

Eddie Huai, Flyby ($200K/month). Read the full interview ➜

I’m a really big fan of Psychology and how the human brain works, which is probably why I love marketing and advertising so much, as I’m able to position things in a way that will make someone want to do something by touching on specific queues that will trigger certain actions and responses. Here, Cialdini talks about the seven key influencers of persuasion (which are based on 35 years of evidence-based research). I highly recommend this book to anyone that is interested in what influences people to make the decisions they make.

Luis Camacho, Fantôm Agency ($25K/month). Read the full interview ➜

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24. Good to Great: Why Some Companies Make the Leap...And Others Don't

  • Written by: Jim Collins
  • Link: Amazon

Can a good company become a great one and, if so, how?After a five-year research project, Collins concludes that good to great can and does happen.

In this book, he uncovers the underlying variables that enable any type of organization to.

In this book, he uncovers the underlying variables that enable any type of organization to

Founders that read this book:

13 successful founders have read this book ➜

What founders are saying:

This book provided the framework for not only how to build a sustainable, long term business but how to avoid many of the mistakes and the reasons why the majority of startups fail.

Mark Thompson, PayKickstart ($85K/month). Read the full interview ➜

A true classic. Collins really showed his readers how great companies triumph over time and the book is full of real-life case studies. I think that most books about business management are usually a waste of time, but these two really stand out for me.

Michael Shenkerman, SEATYLOCK ($150K/month). Read the full interview ➜

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25. Rework

  • Written by: Jason Fried
  • Link: Amazon

Rework shows you a better, faster, easier way to succeed in business.

Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition.

You'll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you.

Founders that read this book:

25 successful founders have read this book ➜

What founders are saying:

Rework by Jason Fried is my all-time favorite - it’s short, quick and impactful.

John James, Country Outfitter ($100K/month). Read the full interview ➜

I listen to this book every once in a while when I need inspiration or when I get stuck.

Janine Halloran, Coping Skills for Kids ($10K/month). Read the full interview ➜

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26. This Is Marketing: You Can't Be Seen Until You Learn to See

  • Written by: Seth Godin
  • Link: Amazon

Godin offers the core of his marketing wisdom in one accessible, timeless package.

At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems.

Truly powerful marketing is grounded in empathy, generosity, and emotional labour.

This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.

Founders that read this book:

12 successful founders have read this book ➜

What founders are saying:

Another book that I suggest to read - regardless of the kind of business you have or want to start - is “This is Marketing” by Seth Godin. It is an essential reading for everyone who is involved in marketing!

Nicholas Figoli, EatTiamo ($10K/month). Read the full interview ➜

A great book for startups.

Ben Keene, Rebel Book Club ($13K/month). Read the full interview ➜

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27. The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business

  • Written by: Clayton M. Christensen
  • Link: Amazon

Founders that read this book:

7 successful founders have read this book ➜

What founders are saying:

This book is definitely an inspiring book for IdeaScale and the problem we’re trying to solve.

Rob Hoehn, IdeaScale ($750K/month). Read the full interview ➜

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28. Company of One: Why Staying Small Is the Next Big Thing for Business

  • Written by: Paul Jarvis
  • Link: Amazon

What if the real key to a richer and more fulfilling career was not to create and scale a new start-up, but rather, to be able to work for yourself, determine your own hours, and become a (highly profitable) and sustainable company of one? Suppose the better—and smarter—solution is simply to remain small? This book explains how to do just that.

Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.

In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own.

Founders that read this book:

11 successful founders have read this book ➜

What founders are saying:

This book really changed my perspective on how I wanted to grow my business, but more importantly why.

Bobby Hoyt, Millennial Money Man ($88K/month). Read the full interview ➜

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29. Show Your Work!

  • Written by: Austin Kleon
  • Link: Amazon

Founders that read this book:

3 successful founders have read this book ➜

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30. Rich Dad Poor Dad

  • Written by: Robert T. Kiyosaki
  • Link: Amazon

Rich Dad Poor Dad is Robert's story of growing up with two dads — his real father and the father of his best friend, his "rich dad" — and the ways in which both men shaped his thoughts about money and investing.

The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you..

The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.

Founders that read this book:

17 successful founders have read this book ➜

What founders are saying:

Robert Kiyosaki’s Rich Dad, Poor Dad taught me that we are the owners of our destiny and that working for others was not for me. It also realigned me on the benefits of creating passive income.

Cesar Quintero, Fit2Go ($130K/month). Read the full interview ➜

Rich Dad Poor Dad convinced me that I was definitely on the right track when I picked up entrepreneurship as a passion. But it also showed me the need to create passive income and avoid depending on only one source of income.

Justin Anyanwu, Lazy Jar ($250/month). Read the full interview ➜

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31. Building a StoryBrand: Clarify Your Message So Customers Will Listen

  • Written by: Donald Miller
  • Link: Amazon

Founders that read this book:

5 successful founders have read this book ➜

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32. Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!

  • Written by: Robert T. Kiyosaki
  • Link: Amazon

In Rich Dad Poor Dad, the #1 Personal Finance book of all time, Robert Kiyosaki shares the story of his two dad: his real father, whom he calls his poor dad,’ and the father of his best friend, the man who became his mentor and his rich dad.’ One man was well educated and an employee all his life, the other’s education was street smarts” over traditional classroom education and he took the path of entrepreneurship a road that led him to become one of the wealthiest men in Hawaii.

Robert’s poor dad struggled financially all his life, and these two dads these very different points of view of money, investing, and employment shaped Robert’s thinking about money.Robert has challenged and changed the way tens of millions of people, around the world, think about money and investing and he has become a global advocate for financial education and the path to financial freedom.

Rich Dad Poor Dad (and the Rich Dad series it spawned) has sold over 36 million copies in English and translated editions around the world.Rich Dad Poor Dad will explode the myth that you need to earn a high income to become rich challenge the belief that your house is an asset show parents why they can’t rely on the school system to teach their kidsabout money define, once and for all, an asset and a liability explain the difference between good debt and bad debt teach you to see the world of money from different perspectives discuss the shift in mindset that can put you on the road to financial freedom

Founders that read this book:

13 successful founders have read this book ➜

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33. Mindset: The New Psychology of Success

  • Written by: Carol S. Dweck
  • Link: Amazon

The updated edition of the book that has changed millions of lives with its insights into the growth mindset.

After decades of research, world-renowned Stanford University psychologist Carol S.

as well as for those who would like to increase their own feelings of success and fulfillment.”—Library Journal (starred review) “Everyone should read this book.”—Chip Heath and Dan Heath, authors of Made to Stick “One of the most influential books ever about motivation.”—Po Bronson, author of NurtureShock “If you manage people or are a parent (which is a form of managing people), drop everything and read Mindset.”—Guy Kawasaki, author of The Art of the Start 2.0

Founders that read this book:

8 successful founders have read this book ➜

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34. Can't Hurt Me: Master Your Mind and Defy the Odds

  • Written by: David Goggins
  • Link: Amazon

Founders that read this book:

9 successful founders have read this book ➜

What founders are saying:

This book showed me that anything is possible, despite your past.

Drew Laine, PenaltyBox Sports ($400K/month). Read the full interview ➜

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35. Principles: Life and Work

  • Written by: Ray Dalio
  • Link: Amazon

1 New York Times Bestseller “Significant...The book is both instructive and surprisingly moving.” —The New York Times Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s developed, refined, and used over the past forty years to create unique results in both life and business—and which any person or organization can adopt to help achieve their goals.

In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City.

Here, from a man who has been called both “the Steve Jobs of investing” and “the philosopher king of the financial universe” (CIO magazine), is a rare opportunity to gain proven advice unlike anything you’ll find in the conventional business press.

Founders that read this book:

11 successful founders have read this book ➜

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36. The Secret

  • Written by: Rhonda Byrne
  • Link: Amazon

Founders that read this book:

5 successful founders have read this book ➜

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37. The Millionaire Next Door: The Surprising Secrets of America's Wealthy

  • Written by: Thomas J. Stanley
  • Link: Amazon

Founders that read this book:

5 successful founders have read this book ➜

What founders are saying:

This book has greatly influenced me when investigating business ideas and entrepreneurs.

Brian Winch, CleanLots.com ($40K/month). Read the full interview ➜

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38. The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

  • Written by: Seth Godin
  • Link: Amazon

The author of Permission Marketing and Purple Cow shares insights into knowing when to support or fight corporate systems, explaining how to recognize and drop defunct practices to protect profits, job security, and professional satisfaction..

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The author of Permission Marketing and Purple Cow shares insights into knowing when to support or fight corporate systems, explaining how to recognize and drop defunct practices to protect profits, job security, and professional satisfaction.

Founders that read this book:

3 successful founders have read this book ➜

What founders are saying:

This book has some great advice on when to stick with something and when to quit. It gave me the ammunition I needed to follow my gut and to stick with the project even when it got really hard.

Foti Panagiotakopoulos, GrowthMentor ($5K/month). Read the full interview ➜

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39. The Law of Success In Sixteen Lessons by Napoleon Hill

  • Written by: Napoleon Hill
  • Link: Amazon

Founders that read this book:

3 successful founders have read this book ➜

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40. High Performance Habits: How Extraordinary People Become That Way

  • Written by: Brendon Burchard
  • Link: Amazon

THESE HABITS WILL MAKE YOU EXTRAORDINARY.

Twenty years ago, author Brendon Burchard became obsessed with answering three questions: 1.

A link to a free professional assessment is included in the book.

Founders that read this book:

3 successful founders have read this book ➜

What founders are saying:

This book is teaching me valuable lessons about the habits of the most successful people on the planet and how to go about implementing those in my own life.

Sarah Wolfer, Girl Boss Sports ($4.76K/month). Read the full interview ➜

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41. Dare to Lead: Brave Work. Tough Conversations. Whole Hearts.

  • Written by: Brené Brown
  • Link: Amazon

Founders that read this book:

3 successful founders have read this book ➜

What founders are saying:

I am a huge Brene Brown fan. She focuses on the human part of running a business and teaches you how to handle tough conversations. She explores what it means (and doesn’t mean) to be transparent and demonstrates how to lead a company that people want to be a part of.

Hope Horner, Lemonlight ($600K/month). Read the full interview ➜

This book discusses the concepts of vulnerability, courage, and taking risks in life - all of which I am passionate about. One quote she has in many of her books and has been impactful for me is the following by Teddy Roosevelt: “It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows, in the end, the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”

Sarah Wolfer, Girl Boss Sports ($4.76K/month). Read the full interview ➜

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42. Building a StoryBrand: Clarify Your Message So Customers Will Listen

  • Written by: Donald Miller
  • Link: Amazon

Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses.

This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.

Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Founders that read this book:

15 successful founders have read this book ➜

What founders are saying:

Learn how to make a powerful impact in your marketing messages, and learn how to structure them. Hint: You & your product aren’t the heroes. Your customer is.

Tyler Robertson, Diesel Laptops ($4.2M/month). Read the full interview ➜

Before I read StoryBrand, we talked about how amazing we were and why customers should pick us. I was clueless to the reality that our job is not to be the hero of our customers’ stories. We are supposed to be the guide who helps them achieve their own goals. As a result, we’ve completely changed how we communicate with our customers.

Robert Kaplinsky, Grassroots Workshops ($/month). Read the full interview ➜

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43. Sam Walton: Made In America

  • Written by: Sam Walton
  • Link: Amazon

Founders that read this book:

8 successful founders have read this book ➜

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44. Shoe Dog: A Memoir by the Creator of Nike

  • Written by: Phil Knight
  • Link: Amazon

Founders that read this book:

8 successful founders have read this book ➜

What founders are saying:

Shoe Dog: A Memoir by the Creator of Nike is really a well-told story that makes you realize creating a hugely successful business is a combination of luck, perseverance, and pretty much all the stuff typical startup founders deal with.

Gino Ferrand, TECLA ($85K/month). Read the full interview ➜

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45. Living with a SEAL: 31 Days Training with the Toughest Man on the Planet

  • Written by: Jesse Itzler
  • Link: Amazon

Founders that read this book:

2 successful founders have read this book ➜

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46. Lost and Founder: A Painfully Honest Field Guide to the Startup World

  • Written by: Rand Fishkin
  • Link: Amazon

Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love.

Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has a cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world.

Up or down the chain of command, at both early stage startups and mature companies, whether your trajectory is riding high or down in the dumps: this book can help solve your problems, and make you feel less alone for having them.

Founders that read this book:

5 successful founders have read this book ➜

What founders are saying:

It helped a lot to see that others also struggled to move the needle. It was truly valuable to me because it helped me push through my frustration and persevere.

Florin Cornianu, 123FormBuilder ($420K/month). Read the full interview ➜

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47. Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice

  • Written by: Russell Brunson
  • Link: Amazon

Founders that read this book:

3 successful founders have read this book ➜

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48. MONEY Master the Game: 7 Simple Steps to Financial Freedom

  • Written by: Tony Robbins
  • Link: Amazon

Founders that read this book:

2 successful founders have read this book ➜

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49. Shoe Dog

  • Written by: Phil Knight
  • Link: Amazon

In this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

Bill Gates named Shoe Dog one of his five favorite books of 2016 and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like.

Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything.

Founders that read this book:

45 successful founders have read this book ➜

What founders are saying:

Books like The Alchemist, Creativity Inc., Shoe Dog, and Blitzscaling have been incredibly insightful because they analyze the challenges founders and people have faced and how they overcome them.

Joel Montaniel, SevenRooms ($/month). Read the full interview ➜

This book taught me that if you want to go far, you must focus on building a team.

Dane Jensen, Sock Club ($1M/month). Read the full interview ➜

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50. You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life

  • Written by: Jen Sincero
  • Link: Amazon

Founders that read this book:

6 successful founders have read this book ➜

What founders are saying:

This book inspired me to create a life I totally love. And to create it NOW - and to make some damn money already!

DShawn Russell, Southern Elegance Candle Company ($100K/month). Read the full interview ➜

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51. Ego Is the Enemy

  • Written by: Ryan Holiday
  • Link: Amazon

Founders that read this book:

5 successful founders have read this book ➜

What founders are saying:

This book is important because it helped me look within. And if we don't look within we can never deal with what’s on the outside of ourselves.

Tony Gauthier, Sprëtz ($1.1K/month). Read the full interview ➜

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52. The Everything Store: Jeff Bezos and the Age of Amazon

  • Written by: Brad Stone
  • Link: Amazon

Founders that read this book:

7 successful founders have read this book ➜

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53. Never Split the Difference: Negotiating As If Your Life Depended On It

  • Written by: Chris Voss
  • Link: Amazon

After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists.

Reaching the pinnacle of his profession, he became the FBI’s lead international kidnapping negotiator.

Taking emotional intelligence and intuition to the next level, Never Split the Difference gives you the competitive edge in any discussion.

Founders that read this book:

8 successful founders have read this book ➜

What founders are saying:

This has been a game changer book that has taught me how to be a better negotiator, leader, communicator and empathize with team members, partners and third parties. It has been so good, we initiated an internal MonetizeMore seminar just about the teachings of this book. As a result, internal communication has improved, our sales performance has spiked and customer empathy has grown. These are all key improvements that have led to MonetizeMore’s growth in 2018. I even use some of the communication strategies in my personal relationships. I never realized how important and powerful empathetic communication can be.

Kean Graham, MonetizeMore ($3M/month). Read the full interview ➜

This book helped me massively in conflict negotiation and interpersonal conflicts

Max Maher, Skinny Wimp Moving ($115K/month). Read the full interview ➜

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54. The Simple Path to Wealth: Your road map to financial independence and a rich, free life

  • Written by: J L Collins
  • Link: Amazon

Founders that read this book:

2 successful founders have read this book ➜

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55. The Goal: A Process of Ongoing Improvement

  • Written by: Eliyahu M. Goldratt
  • Link: Amazon

Founders that read this book:

5 successful founders have read this book ➜

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56. The Win Without Pitching Manifesto

  • Written by: Blair Enns
  • Link: Amazon

Founders that read this book:

2 successful founders have read this book ➜

What founders are saying:

This book is great for re-associating the importance of design.

Abb-d Choudhury, Curate Labs ($10.5K/month). Read the full interview ➜

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57. Big Magic: Creative Living Beyond Fear

  • Written by: Elizabeth Gilbert
  • Link: Amazon

The instant #1 NEW YORK TIMES Bestseller "A must read for anyone hoping to live a creative life...

I dare you not to be inspired to be brave, to be free, and to be curious.” —PopSugar From the worldwide bestselling author of Eat Pray Love and City of Girls: the path to the vibrant, fulfilling life you’ve dreamed of.

Whether we are looking to write a book, make art, find new ways to address challenges in our work, embark on a dream long deferred, or simply infuse our everyday lives with more mindfulness and passion, Big Magic cracks open a world of wonder and joy.

Founders that read this book:

3 successful founders have read this book ➜

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58. Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days

  • Written by: Joey Coleman
  • Link: Amazon

Founders that read this book:

4 successful founders have read this book ➜

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59. The Four Agreements: A Practical Guide to Personal Freedom (A Toltec Wisdom Book)

  • Written by: Don Miguel Ruiz
  • Link: Amazon

Identifies four self-limiting beliefs that impede one's experience of freedom, true happiness, and love..

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Identifies four self-limiting beliefs that impede one's experience of freedom, true happiness, and love.

Founders that read this book:

6 successful founders have read this book ➜

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60. Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers

  • Written by: Timothy Ferriss
  • Link: Amazon

The latest groundbreaking tome from Tim Ferriss, the #1 New York Times best-selling author of The 4-Hour Workweek.

From the author: “For the last two years, I’ve interviewed more than 200 world-class performers for my podcast, The Tim Ferriss Show.

It’s changed my life, and I hope the same for you.”

Founders that read this book:

9 successful founders have read this book ➜

What founders are saying:

I love this book, as it has a ton of great advice and perspectives from some of the world’s most successful people.

David Downing, ChipMonk Baking ($25K/month). Read the full interview ➜

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61. Unlimited Power Featuring Tony Robbins Live!

  • Written by: Anthony (Tony) Robbins
  • Link: Amazon

Founders that read this book:

2 successful founders have read this book ➜

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62. Tribes: We Need You to Lead Us

  • Written by: Seth Godin
  • Link: Amazon

Describes how individuals can become successful leaders through passion and connection with an interested group, and provides real-life case studies that illustrate this method..

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Describes how individuals can become successful leaders through passion and connection with an interested group, and provides real-life case studies that illustrate this method.

Founders that read this book:

2 successful founders have read this book ➜

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63. Purple Cow: Transform Your Business by Being Remarkable

  • Written by: Seth Godin
  • Link: Amazon

Founders that read this book:

7 successful founders have read this book ➜

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64. Getting Things Done: The Art of Stress-Free Productivity

  • Written by: David Allen
  • Link: Amazon

Founders that read this book:

7 successful founders have read this book ➜

What founders are saying:

I have no idea how I was able to do anything without this book. My productivity skyrocketed after I used the system for a few weeks.

Paweł Kadysz, Tookapic ($2K/month). Read the full interview ➜

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