Tower Electric Bikes

How I Partnered With Mark Cuban To Start A $250K/Month Company Selling eBikes

November 26th, 2019
Stephan Aarstol
$300K
revenue/mo
1
Founders
6
Employees
Tower Electric Bikes
from San Diego, California, USA
started June 2010
$300,000
revenue/mo
1
Founders
6
Employees
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Hello! Who are you and what business did you start?

Hello! My name is Stephan Aarstol. I'm the CEO of Tower Electric Bikes.

Tower Electric Bikes is direct to consumer eBike brand I co-founded with Mark Cuban. We make electric bikes we love, and are proud to recommend to our friends and family. Electric bikes so beautiful they exude heart and soul. We believe eBikes will change the way people get around, and we believe we can accelerate this shift by selling beautifully crafted ones direct to consumers for half what they cost in retail.

Tower began as a paddleboard company in 2010 and has since evolved into a holistic direct to consumer beach lifestyle company. We produce and sell everything from paddleboards to beach cruisers, to sunglasses, to surfboards, to skateboards, to inflatable docks, to electric bikes. The primary focus of our future growth is in eBikes so that's what I'll speak to in this article. It's a story about the evolution of a brand.

In October of 2019, Tower was named one of the "Top 20 Shark Tank Products...