Lean SEO: Our Framework For SEO Traction

Hi! I'm Pat Walls, the creator of Starter Story.

People think SEO success is about knowing Google's algorithm front to back.

It's not. It's about taking action. Finding what works. And then scaling it.

I grew Starter Story to over 1M visitors/month with this approach.

It's a framework called Lean SEO, and you can use it too.

Here's the framework:

(1) Research: Identify content opportunities through quick research
(2) Create: Create MVCs (Minimum Viable Content) to test the viability
(3) Test: Measure results over a 30-day period
(4) Decision: Iterate on your content based on its performance
(5) Scale: Scale it when something works, using structured data, automation, outsourcing, and UGC

And do this across many 'experiments', simultaneously & in parallel.

Why does this work?

By using this framework, we make many small bets with an iterative approach.

Instead of spending weeks on one piece of content that may never pan out, we run dozens of experiments at once.

Through these experiments, we eventually landed on multiple big content opportunities.

And when we got serious about this framework, we 4x'd our search traffic in 6 months. Here is proof (Google Search Console):

What happened in July? That's what this course is all about!

About the course

I walk through the entire framework in about 3 hours of screencasts + 100 slides. I also show a multitude of examples from Starter Story and other sites. And how you can do this, too.

You can take this at your own pace, and you'll have access to it forever. If you want to implement Lean SEO and have some questions, you can email me at anytime.

Thank you for checking it out!

Requirements for the course

I recommend that you have time, patience, and a long-term mindset. These experiments take time. I recommend you already have a business you'd like to grow with SEO, but if you're planning on starting something, that works too!


"F*cking brilliant. Lean SEO is completely non-BS, real approach to SEO" - Alex West, Cyber Leads

"It's a super interesting, no bullshit, perspective from Pat's experience building Starter Story to 20,000 unique viewers per day." - Reilly Chase, Hostifi

"Lean SEO reveals how to grow traffic from someone actually doing the thing they're teaching. Rare" - Brett Lindenberg, FoodTruckEmpire.com

"Really clear and timeless thinking about how to rank on Google." - Raphael Spannocchi, Janori.de

"Really enjoyed the Lean SEO course. Found Pat's framework to be practical and very actionable." - Abhishek Ray, Learn AWS

"Just finished watching the Lean SEO course. Can’t wait to start creating those MVCs." - Nimrod Kramer, daily.dev

"First time in awhile that I've felt hopeful about SEO. Your framework is practical and you can actually see what works!!!" - Daniel Schlabach, monarchpatio.com

"I loved Lean SEO, and learned more from it than any other SEO course I've ever taken (they always just goes through the same things over and over)." - Paul Kim, SEO @ ocho.com

"No need to listen to self-proclaimed gurus or buy expensive tools. It's all about the mindset. This book has all you need to start ranking on Google"Ilya Ilford, MakerStations.io


Pricing started at $79. The price will now increase as we sell more copies:

  • SOLD: 100 copies @ $79
  • SOLD: 100 copies @ $99
  • SOLD: 150+ copies @ $119
  • PRICE NOW: $249
  • NEXT PRICE: $499

Here are all sections of the course:

1. Intro To Lean SEO
What happened here?
SEO Impact On A Business
It’s time to leave the stone age
2. Principles
Frameworks First
Action Bias
Rigorous Validation
Content Types & Topics
Being A Hacker Is Your Advantage
SEO Is Hard (that’s a good thing)
What this course isn’t
What this course is
3. The Framework
Create MVC
Pivot, Persevere, or Scale
4. Find A Content Type
Don’t look for keywords.
How to find a content type
Google Search
Successful Websites
Your Own Website
Possibilities are endless
Can you win?
5. Create MVC
Don’t spend 25 hours, spend 2
How to create content fast?
“Good Artists Copy, Great Artists Steal”
Steal & Improve
Use Your Hacker Skills
6. Test
The 30 Day Experiment
How many posts to publish?
Custom GA Reports
Run many experiments at the same time
Set it & Forget it
7. Pivot
PPS: Pivot, Persevere, or Scale
When to pivot?
Example: A Failure For Starter Story
8. Measuring Success
How to define success?
Why are some performing better than others?
9. Persevere
When to persevere?
Improving Content Quality
12 Ways To Improve Content Quality
Deploy Additional Topics
Let It Be
Example: Slogans
10. Scale
“Your goal is not 10 blog posts, it’s 1,000. (over time)”
5 Ways We Scale Content
Structured Data
Custom CMS
11. Wrap Up
Why I Love SEO
How you can get started today
12. Bonus: Step By Step Examples
Watch This: Creating An MVC In 24 Minutes

Option 1: Purchase just this course

If you only want access to this resource, you can buy it here.

Purchase The Course ($249)

Option 2: Get access through Starter Story

You can sign up for Starter Story Founder for a year. You'll get access to all courses, cohorts & resources for one price.

Subscribe To Founder ($1200/year)

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Pat Walls, Founder of patwalls.com
Pat Walls,  Founder of Starter Story
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Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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