SmartrMail

How These Two Founders Built A $1M/Year Email Marketing Platform From Melbourne

December 27th, 2019
George Hartley
Founder, SmartrMail
$130K
revenue/mo
2
Founders
16
Employees
SmartrMail
from Victoria, Australia
started February 2016
$130,000
revenue/mo
2
Founders
16
Employees
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Hello! Who are you and what business did you start?

Hey I’m George, co-founder and CEO of SmartrMail. We’re an app that makes email easier for ecommerce merchants through seamless platform integrations and automated personalization.

Last year the ecommerce stores who use us sent over a billion emails, and generated more than $50m in sales. SmartrMail is made up of a distributed team of 14, and we currently make over $100K in monthly recurring revenue, growing 10% a month.

We raised $400K angel funding in 2017, and have been (just) profitable since the start of this year. At the moment we’re focussed on product and growth, so any top line increases we spend on development, and getting more customers.

how-these-two-founders-built-a-1m-year-email-marketing-platform-from-melbourne

What's your backstory and how did you come up with the idea?

Phil and I...

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