Super73

On Starting An Electric Motorbike Company And Growing To 10K Riders

Michael Cannavo
Founder, Super73
4
Founders
40
Employees
Super73
from Texas, USA
started January 2012
4
Founders
40
Employees
market size
$109B
starting costs
$18.9K
gross margin
43%
time to build
270 days
growth channels
Word of mouth
business model
content-library
best tools
YouTube, Basecamp, Hootsuite
time investment
Full time
pros & cons
24 Pros & Cons
tips
1 Tips
Discover what tools recommends to grow your business!
email
customer service
social media
productivity
crm
other
Discover what books Michael recommends to grow your business!
Want more updates on Super73? Check out these stories:

Hello! My name is Michael Cannavo and I am one of the co-founders and the chief marketing officer at Super73. We create stylized and unique electric motorbikes that don’t require a license or registration. Our goal is to provide adventure and a platform for creativity to people who are as unique and individual as our products. We have addressed the bike market in a way that no one had done before and as a result, have experienced growth in a market that had remained stylistically stagnant for years.

Our S series has been our most popular bike as it lends itself to customization and ultimate utility. With that being said, the newly released R series has shattered expectations and quickly become the bike we think will reshape the future of lightweight urban electric mobility. With well over 10,000 riders already in our community, our goal is to continue forward with rapid market expansion led by a constant evolution of our product roadmap. We cater to a millennial demographic that few electric bike companies have been able to serve and even fewer motorcycle companies have been able to attract. Transportation, vehicle ownership, and cost of living are all rapidly changing and we have found a comfortable home within the tumultuous current of regulations, politics, and evolving urban...

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