Gloria's Cake & Candy Supplies

How I Bought An Ailing Baking Business And Grew It To $20K/Month

October 20th, 2020
Linda Gonzalez
$20K
revenue/mo
1
Founders
1
Employees
Gloria's Cake & C...
from LOS ANGELES
started June 2016
$20,000
revenue/mo
1
Founders
1
Employees
market size
$16.2B
starting costs
$13.7K
gross margin
45%
time to build
210 days
average product price
$50
growth channels
SEO
business model
content-library
time investment
Full time
pros & cons
35 Pros & Cons
tips
1 Tips
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Discover what books Linda recommends to grow your business!
Want more updates on Gloria's Cake & Candy Supplies? Check out these stories:

Hello! Who are you and what business did you start?

Hi! I’m Linda Gonzalez, and I own and operate a third-generation family-owned business - Gloria’s Cake & Candy Supplies. We are NOT a bakery, we sell everything you need to make-bake-decorate-transport your cakes-cupcakes-cookies-candies and chocolates.

I was 10 yrs old when my Aunt Gloria started teaching me cake decorating. I was 12 yrs old when she opened Gloria’s Cake & Candy Supplies in 1972. I worked with her through high school, then went off into the corporate world. We were very close and lived near each other, and over the years I advised her on marketing, social media, and such.

She passed in 2012, and the shop was passed down to my cousins & other family members that had been running the shop with her for 30+ years. My career over that time had me working with very high profile CEOs/million-billionaires and world events, always continuing to make cakes & baked goods for friends & family. February 2016 I went in to get some items and immediately my cousins started telling me how they were going to shut down and go out-of-business. I couldn’t believe it, after 40+ years, I couldn’t let it happen. My aunt worked so...

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